Media Buyer
Description
The Media Buyer role involves managing and optimising paid acquisition campaigns across multiple core channels. The successful candidate will be responsible for budget management, conversion tracking, and the continuous testing of hypotheses to improve performance metrics. This position requires a data-driven approach to engaging decision-makers within the B2B SaaS sector and collaborating with cross-functional teams to deliver high-quality results in a fast-paced environment.
Responsibilities
- Manage and optimise paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and Telegram Ads, while sourcing and testing new platforms as needed.
- Manage budgets across all acquisition channels.
- Set up and maintain conversion tracking and pixels/tags (Meta Pixel, LinkedIn Insight Tag, Google Tag Manager).
- A/B test hypotheses regarding audiences and ad formats within ad managers.
- Identify and secure placements in niche communities (sourcing channels, negotiating with admins, media planning).
- Write clear creative briefs (TG/specs) for designers and copywriters tailored to each platform’s formats.
- Formulate and test hypotheses for landing pages and lead capture forms in collaboration with the web and design teams.
- Maintain regular reporting on CPL and lead-to-MQL/SQL conversion rates, segmented by product.
- Own UTM tagging and sync with the sales team to monitor and ensure lead quality.
- Stay on top of policy changes and algorithm updates across ad platforms, adapting campaigns accordingly.
Requirements
- Proven track record in performance/paid acquisition within the B2B SaaS sector (required).
- Hands-on experience managing Google Ads, Meta Ads, LinkedIn Ads, and Telegram Ads (required).
- Deep understanding of performance metrics and the ability to leverage them effectively (required).
- Solid grasp of long B2B sales cycles and how to engage decision-makers (required).
- Self-starter capable of independently formulating and testing hypotheses (required).
- English proficiency at Upper-Intermediate (B2) level or higher (required).
- Experience managing multiple products or brands simultaneously (nice-to-have).
- Experience working with CRM systems (nice-to-have).
- Experience with web analytics and reporting tools (GA4, Looker Studio, PowerBI) (nice-to-have).
- Clear communication with cross-functional teams (designers, copywriters, developers) (required).
- Ability to multitask efficiently without sacrificing quality (required).
- Comfortable operating in a fast-paced environment with ambiguity and limited data (required).
Benefits
- An exciting and challenging job in a fast-growing business groups, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more.
- Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed.
- Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan - work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day.
- Modern corporate equipment based on macOS or Windows and additional equipment are provided.
- Paid vacations, sick leave, personal events days, days off.
- Corporate health insurance program for your well-being.
- Referral program - enjoy cooperation with your colleagues and get the bonus.
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
- Rewards program for mentoring and coaching colleagues.
- Free internal English courses.
- Yoga classes to help you stay active and energized.
- In-house Travel Service.
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays.
- Corporate events, team buildings.
About Pin-Up Global
PIN-UP Global is an international holding specializing in the development and implementation of advanced technologies, B2B solutions, and innovative products for the iGaming industry.