Media Buyer
User acquisition expert with 1+ years of proven track in building marketing retention campaigns for a consumer product through ad networks. Previous experience with ad networks is required. Understanding of attribution models (post view vs click) and conversion deduplication is necessary. Awareness of GEO-specific advertising regulations for gambling verticals is important. Gambling experience is mandatory. Ability to work with creatives, including setting up tasks for video creatives. Experience in A/B testing and campaign optimization is needed. Must be able to identify issues within campaigns and develop solutions quickly. Understanding user journey, user segmentation, engagement, and customer experience is crucial. Ability to analyze and understand metrics such as CTR, CR, CPA is required. Previous work with tools like Jira, Tableau is preferred. Understanding how to work with pixels, postbacks, user cookies is necessary. Remote work experience, ideally in an international team, is a plus. Must be flexible and open to feedback, with a continuous improvement mindset. Comfortable working independently and managing large-scale ad budgets. Good English communication skills are required.
- Launch retargeting and performance campaigns
- Manage the structure of retargeting campaigns
- Close work with existing campaigns
- Technical setup: pixel integration, postback configuration
- Inventory management: maintaining whitelists and blacklists of publishers and domains in DSP
- Creative performance analysis and briefing for the design team based on CTR and conversion data
- Regular reporting on campaign performance by GEO and placement
- Close work with existing campaigns.
- 1+ years of proven track in building marketing retention campaigns for a consumer product through ad networks
- Previous experience with ad networks
- Understanding of attribution models (post view vs click) and conversion deduplication
- Awareness of GEO-specific advertising regulations for gambling verticals
- Gambling experience is mandatory
- Work with creatives, experience with setting up tasks for video creatives
- Experience in A/B testing and campaign optimization
- Ability to identify issues within campaigns and develop solutions quickly
- Understanding user journey, user segmentation, engagement, and customer experience
- Ability to analyze and understand such metrics as CTR, CR, CPA
- Previous work with such tools as Jira, Tableau
- Understanding how to work with pixels, postbacks, user cookies
- Remote work experience: ideally, in an international team
- Flexible and open to feedback, with a continuous improvement mindset
- Comfortable working independently and managing large-scale ad budgets
- Good English communication skills
- An exciting and challenging job in a fast-growing product holding, the opportunity to be part of a multicultural team of top professionals in Development, Engineering and Architecture, Management, Operations, Marketing, etc
- Great working atmosphere with passionate IT experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed
- Beautiful offices in Kyiv, Warsaw, Limassol, Almaty, Yerevan – work with comfort and enjoy the opportunity to build a network of connections with IT professionals day by day
- Laptop & all necessary equipment for work according to the holding standards
- Paid vacations, personal events days, days off
- Paid sick leave
- Medical insurance
- Referral program — enjoy cooperation with your colleagues and get the bonus
- Educational support by our L&D team: internal and external trainings and conferences, courses on Udemy
- Free internal English courses
- Sport benefit
- Multiple internal activities: online platform with newsletters, quests, gamification, and presents for collecting bonuses, PIN-UP talks club for movie and book lovers, board games cozy evenings, special office days dedicated to holidays, etc
- Company events, team buildings
PIN-UP Global is an international holding specializing in the development and implementation of advanced technologies, B2B solutions, and innovative products for the iGaming industry.