Performance Team Lead
Developing a performance strategy for all business units. Creating and maintaining a channel catalog (channels, platforms, conditions, performance). Creating monthly, quarterly, and annual media plans. Allocating budgets between channels and business units. Monitoring performance: CPL, CPA, ROI, CR, etc. Optimizing costs and improving channel efficiency. Setting up a transparent planning and reporting system + setting up KPIs and OKRs. Building and prioritizing hypotheses, A/B testing. Building and developing a channel analytics system. Working with end-to-end analytics (channel → lead → conversion). Preparing regular reports (monthly/quarterly). Developing and strengthening relationships with influencers and media outlets, negotiating improved terms, launching special projects and native integrations. Building and developing a performance team: recruiting, onboarding, team development, monitoring workload and performance. Optimization of internal team processes (media plans, reports, campaign launches). Task setting, monitoring of completion and deadlines. Cross-team collaboration with clients: marketing manager, business team, and resource teams: design, content, production, etc.
- Developing a performance strategy for all business units.
- Creating and maintaining a channel catalog (channels, platforms, conditions, performance).
- Creating monthly, quarterly, and annual media plans.
- Allocating budgets between channels and business units.
- Monitoring performance: CPL, CPA, ROI, CR, etc.
- Optimizing costs and improving channel efficiency.
- Setting up a transparent planning and reporting system + setting up KPIs and OKRs.
- Building and prioritizing hypotheses, A/B testing.
- Building and developing a channel analytics system.
- Working with end-to-end analytics (channel → lead → conversion).
- Preparing regular reports (monthly/quarterly).
- Developing and strengthening relationships with influencers and media outlets, negotiating improved terms, launching special projects and native integrations.
- Building and developing a performance team: recruiting, onboarding, team development, monitoring workload and performance.
- Optimization of internal team processes (media plans, reports, campaign launches).
- Task setting, monitoring of completion and deadlines.
- Cross-team collaboration with clients: marketing manager, business team, and resource teams: design, content, production, etc.
- 3+ years of experience in performance marketing, affiliate marketing, media buying, or digital marketing. (required)
- Experience managing a team of 3+ people, including task delegation, performance monitoring, and team development. (required)
- Hands-on experience with paid acquisition channels, including Telegram, media buying, native advertising, influencer marketing, partnerships, and special projects. (required)
- Strong understanding of key marketing metrics, including CPL, CPA, CPC, CPM, Conversion Rate (CR), and ROI. (required)
- Solid understanding of unit economics, including CAC, LTV, and channel payback periods. (required)
- Experience in media planning and budget allocation across multiple acquisition channels. (required)
- Proficiency in analytics and reporting tools such as Tableau, Google Sheets, Bitly, Similarweb, and Ahrefs. (required)
- Experience collaborating with cross-functional teams, including PR, SMM, Digital Marketing, Content, Design, and other stakeholders. (required)
- Proven track record of launching, optimizing, and scaling advertising campaigns. (required)
- Experience working closely with Sales teams to align marketing and revenue goals. (required)
- Understanding of the iGaming, affiliate marketing, or other high-risk industry verticals. (preferred)
- Proven experience building and/or scaling a performance marketing team from scratch. (preferred)
- Hands-on experience working with Telegram media channels and Telegram Ads, with Telegram as a primary acquisition channel. (preferred)
- Established network of media, channel, and affiliate partner contacts. (preferred)
- Experience launching and managing special projects, sponsorships, and native advertising integrations. (preferred)
- Experience implementing and managing OKR and KPI frameworks. (preferred)
- Experience automating reporting processes and operational workflows. (preferred)
- Experience collaborating with influencers within the iGaming, high-risk, and fintech sectors. (preferred)
- Systems thinking, ability to build processes (nice-to-have)
- Ownership and responsibility for results (nice-to-have)
- Ability to prioritize and protect team resources (nice-to-have)
- Communication at the stakeholder level (nice-to-have)
- Ability to make decisions based on data (nice-to-have)
- Proactivity and growth orientation (nice-to-have)
- Ability to quickly adapt to work situations (nice-to-have)
- Leadership and team development (nice-to-have)
- An exciting and challenging job in a fast-growing business groups, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more.
- Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed
- Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day.
- Modern corporate equipment based on macOS or Windows and additional equipment are provided.
- Paid vacations, sick leave, personal events days, days off.
- Corporate health insurance program for your well-being.
- Referral program enjoy cooperation with your colleagues and get the bonus.
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
- Rewards program for mentoring and coaching colleagues.
- Free internal English courses.
- Yoga classes to help you stay active and energized.
- In-house Travel Service.
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays.
- Corporate events, team buildings.
PIN-UP Global is an international holding specializing in the development and implementation of advanced technologies, B2B solutions, and innovative products for the iGaming industry.