Product Manager
Description
This role is for a Product Manager focused on acquisition and funnel optimization within a fast-growing business group. The Product Manager will be responsible for the entire user journey from the first visit to the first deposit, identifying and addressing conversion drop-off points, and improving key metrics related to user acquisition and onboarding.
Responsibilities
- Own the user funnel from the first visit to the first deposit
- Identify and eliminate conversion drop-off points at every stage of the funnel
- Improve conversion rates between registration, KYC, and first deposit stages
- Analyze the behavior of new users within the product
- Build and prioritize the backlog based on data, tests, and user feedback
- Develop and maintain acquisition metrics systems and dashboards
- Launch A/B tests and evaluate their effectiveness
- Work on onboarding, payments UX, and registration UX
- Optimize the time-to-first-deposit metric
- Collaborate closely with performance marketing, CRM, BI, and payments teams
- Create product requirements for the development team
- Synchronize product changes with marketing and communication campaigns
- Improve the efficiency of acquisition channels through product enhancements
- Improve the quality of acquired traffic
- Influence CAC through conversion optimization
Requirements
- 2+ years of experience as a Product Manager / Growth Product Manager
- Experience in gambling / betting
- Experience managing acquisition and funnel products: registration → KYC → first deposit
- Experience working with performance marketing teams and understanding traffic unit economics
- Hands-on experience conducting A/B tests and making data-driven decisions
- Experience working with web/mobile funnels, player onboarding, and CRM-triggered communications
- Ability to independently formulate hypotheses and drive them to measurable results
- Experience with analytics tools: Amplitude / Mixpanel / GA4 / Tableau / Power BI
- Understanding of key product metrics: CR, CAC, CPA, LTV, ROI, retention rate, activation, GGR, NGR
- Experience working with CIS geos / Tier-2 markets
- Understanding of anti-fraud, KYC, and payment funnels
- Experience working with affiliate traffic
- Experience working with SEO traffic
- Experience working with user personalization and segmentation
- Strong product thinking
- High decision-making speed
- Ability to work in conditions of uncertainty
- Prioritization skills and focus on impact
- Strong communication skills with marketing, analytics, development, and CRM teams
- Data-driven approach
- Proactiveness and independence
Benefits
- An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more
- Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed
- Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan — work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day
- Modern corporate equipment based on macOS or Windows and additional equipment are provided
- Paid vacations, sick leave, personal event days, days off
- Corporate health insurance program for your well-being
- Referral program — enjoy cooperation with your colleagues and get a bonus
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
- Rewards program for mentoring and coaching colleagues
- Free internal English courses
- Yoga classes to help you stay active and energized
- In-house Travel Service
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie/book/pets lovers, special office days dedicated to holidays
- Company events, team buildings
About Pin-Up Global
PIN-UP Global is an international holding specializing in the development and implementation of advanced technologies, B2B solutions, and innovative products for the iGaming industry.