Retention Marketing Specialist
Description
This role is for a Retention Marketing Specialist to focus on player retention and return. The specialist will be responsible for planning and executing marketing activities, creating communication plans, and analysing market trends to optimise player engagement.
Responsibilities
- Monthly planning and compilation of marketing activities.
- Organization of promotions, raffles, and other activities to retain and return the player.
- Creation of a communication plan with players via SMS, e-mail, messengers, push and social networks.
- Calculation of predictions, analytics of held actions.
- Management of expenditure planning and reporting.
- Setting up trigger chains.
- Communication with the team to develop a general strategy.
- Analysis of the market and competitors.
- Setting tasks for the employees of cross-departments.
Requirements
- Betting experience is mandatory.
- Knowledge of the basic betting terms and mechanics.
- Experience in drafting and conducting marketing activities for player retention and return.
- Experience with user segmentation.
- Knowledge of market and competitor analysis methods.
- Understanding of basic approaches to A/B testing and hypothesis testing to optimize marketing activities.
- Analytical mindset.
- Knowledge of marketing and niche metrics: LTV, ARPU, RR, CR, GGR, NGR, etc.
- Understanding the odds in betting and how to calculate them.
- Possession of information about the types of sports that constantly appear in the lines (names of teams, clubs, top athletes).
- Being a sports fan.
- Experience working with analytics tools: GA, Tableau, Voluum, Power BI, Google Data Studio.
Benefits
- An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more.
- Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed.
- Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan — work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day.
- Modern corporate equipment based on macOS or Windows and additional equipment are provided.
- Paid vacations, sick leave, personal event days, days off.
- Corporate health insurance program for your well-being.
- Referral program — enjoy cooperation with your colleagues and get a bonus.
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
- Rewards program for mentoring and coaching colleagues.
- Free internal English courses.
- Yoga classes to help you stay active and energized.
- In-house Travel Service.
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie/book/pets lovers, special office days dedicated to holidays.
- Company events, team buildings.
About Pin-Up Global
PIN-UP Global is an international holding specializing in the development and implementation of advanced technologies, B2B solutions, and innovative products for the iGaming industry.