SEO Specialist
Description
This role is for an SEO Specialist with a focus on driving traffic and improving business metrics. The specialist will be responsible for developing and implementing comprehensive SEO strategies, including content, technical optimisation, link building, and UX improvements. The position requires a deep understanding of search engine algorithms and ranking factors, as well as experience with SERM and Parasite SEO. The ideal candidate will be able to collaborate effectively with various teams and justify strategies to stakeholders.
Responsibilities
- Development and implementation of a comprehensive SEO strategy, including content strategy, technical optimization, link profile management, UX improvements, and behavioral factors analysis.
- Experience working with high-load and multi-regional websites.
- Experience with SERM and Parasite SEO.
- Strong expertise in technical SEO.
- Ability to collaborate with developers, link builders, content managers, and designers.
- Experience in A/B testing of SEO hypotheses and traffic split testing.
- Experience analyzing search engine bot behavior.
- Ability to defend and justify SEO strategies to business stakeholders.
- Experience mentoring mid-level specialists (task setting and guidance).
- Experience in automating routine tasks.
- Full ownership and independent management of projects.
- Steady growth in traffic and rankings across projects.
- Improvement of business metrics (registrations, FTD).
- Achievement of intermediate SEO strategy goals.
- Reduced dependency of projects on the team lead/manager.
- Scaling successful use cases across other projects.
- Initiating new ideas and approaches.
- Collaboration with the content team.
- Collaboration with the link-building team.
- Collaboration with the development team.
- Achievement of defined project KPIs.
- Budget control across projects.
- Testing hypotheses to improve project metrics and analyzing test results.
- Preparing pre-sale SEO audits for potential clients.
Requirements
- At least 5 years of experience in SEO, with proven successful project promotion cases (required).
- At least 3 years of SEO experience in the iGaming niche (required).
- Deep understanding of search engine algorithms (required).
- English level B1 or higher (required).
- Ukrainian/Russian native proficiency (required).
- Knowledge of HTML and CSS sufficient for SEO-focused code analysis (required).
- Deep understanding of all ranking factors (required).
- Proficient with all relevant industry tools (required).
- Understanding of business metrics (required).
- Experience working with AI agents (Claude Code, Codex, Cursor) (nice-to-have).
- Analytical thinking (required).
- Flexibility (required).
- Results orientation (required).
- Clear and simple communication (required).
Benefits
- An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more.
- Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed.
- Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan — work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day.
- Modern corporate equipment based on macOS or Windows and additional equipment are provided.
- Paid vacations, sick leave, personal event days, days off.
- Corporate health insurance program for your well-being.
- Referral program — enjoy cooperation with your colleagues and get a bonus.
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
- Rewards program for mentoring and coaching colleagues.
- In-house Travel Service.
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie/book/pets lovers, special office days dedicated to holidays.
- Company events, team buildings.
About Pin-Up Global
PIN-UP Global is an international holding specializing in the development and implementation of advanced technologies, B2B solutions, and innovative products for the iGaming industry.