Social Media Content Manager
Develop and execute a social media content plan aligned with the global SMM strategy and marketing goals. Close working with local market features: localization of the content, filling the calendar of local events, celebrations, stop-topics etc. Create content ideas, titles, captions (posts, memes, stories, reels) following our tone of voice. Prepare briefs and tasks for designers in Jira, ensuring visual and message alignment. Collaborate with the team on cross-geo campaigns and ensure localization for the market. Monitor trends, memes, football news & cultural events that matter for the audience. Conduct content analytics: track content performance, audience reactions, and engagement insights, ba able to suggest hypotheses for improvement. Ensure quality and timing: relevant, engaging, visually strong, and on-brand.
- Develop and execute a social media content plan aligned with the global SMM strategy and marketing goals
- Close working with local market features: localization of the content, filling the calendar of local events, celebrations, stop-topics etc.
- Create content ideas, titles, captions (posts, memes, stories, reels) following our tone of voice
- Prepare briefs and tasks for designers in Jira, ensuring visual and message alignment
- Collaborate with the team on cross-geo campaigns and ensure localization for the market
- Monitor trends, memes, football news & cultural events that matter for the audience
- Conduct content analytics: track content performance, audience reactions, and engagement insights, ba able to suggest hypotheses for improvement
- Ensure quality and timing: relevant, engaging, visually strong, and on-brand
- 1+ year of experience in SMM
- 2+ years in content creation: copywriting, news, memes, announcements, trends
- Deep understanding of sport/football: teams, players, tournaments, context
- You live inside the internet you know trends before they reach tiktok
- Fluent in meme language (lvl 69 meme-archivist)
- Solid understanding of visual aesthetics (composition, typography, color)
- Good self-management skills: prioritization, focus, and discipline
- Healthy impostor syndrome you question your work just enough to keep growing
- Experience in iGaming / betting / casino projects
- Basic skills in photoshop / figma
- Understanding and using AI tools
- Proactive team player who brings ideas, not just tasks
- Open to feedback and constructive discussion
- Positive, curious, and genuinely loves what they do
- Sense of humor and emotional intelligence are must-haves
- An exciting and challenging job in a fast-growing business groups, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more
- Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed
- Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan — work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day
- Modern corporate equipment based on macOS or Windows and additional equipment are provided
- Paid vacations, sick leave, personal events days, days off
- Corporate health insurance program for your well-being
- Referral program — enjoy cooperation with your colleagues and get the bonus
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
- Rewards program for mentoring and coaching colleagues
- Free internal English courses
- Yoga classes to help you stay active and energized
- In-house Travel Service
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays
- Corporate events, team buildings
PIN-UP Global is an international holding specializing in the development and implementation of advanced technologies, B2B solutions, and innovative products for the iGaming industry.