Team Lead Retention
Description
This role is for a Team Lead Retention, responsible for leading and scaling the CRM team. The position involves translating CRM strategy into actionable plans, managing the CRM backlog, and driving business performance through CRM initiatives. The ideal candidate will have a strong understanding of retention marketing and a data-driven approach to identify growth opportunities and optimise CRM economics.
Responsibilities
- Lead, develop, and scale the CRM team through hiring, coaching, and performance management.
- Translate CRM strategy into actionable plans, priorities, and team objectives.
- Own CRM backlog, campaign execution processes, and delivery quality standards.
- Drive CRM business performance across revenue, retention, churn, and LTV metrics.
- Identify growth opportunities, optimise CRM economics, and present results to stakeholders.
- Collaborate with product, analytics, BI, and tech teams to improve CRM capabilities and efficiency.
Requirements
- 3+ years of CRM experience in online casino/iGaming, including team leadership (required)
- Strong understanding of retention, lifecycle marketing, segmentation, and CRM analytics (required)
- Proven experience managing CRM campaigns, processes, and cross-functional initiatives (required)
- Data-driven mindset with the ability to prioritise based on business impact (required)
- Excellent leadership, communication, and stakeholder management skills (required)
Benefits
- An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more
- Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed
- Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan — work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day
- Modern corporate equipment based on macOS or Windows and additional equipment are provided
- Paid vacations, sick leave, personal event days, days off
- Corporate health insurance program for your well-being
- Referral program — enjoy cooperation with your colleagues and get a bonus
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
- Rewards program for mentoring and coaching colleagues
- Free internal English courses
- In-house Travel Service
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie/book/pets lovers, special office days dedicated to holidays
- Company events, team buildings
About Pin-Up Global
PIN-UP Global is an international holding specializing in the development and implementation of advanced technologies, B2B solutions, and innovative products for the iGaming industry.