Product Manager - Engagement & Gamification Tools
Playtech's PAM+ Product team is looking for a driven Product Manager to take ownership of its promotional engagement portfolio. This includes leaderboards, missions, prize drops, achievement mechanics, tournaments, and more.
The role involves owning the full product lifecycle for engagement tools, from ideation and strategy to launch and continuous improvement. The successful candidate will conduct market and behavioural research to understand how operators use promotional tools and how players respond to them. They will define and communicate a compelling product vision and roadmap, and prioritize features that drive measurable player engagement.
Collaboration with engineering, design, CRM, and business teams is key to delivering scalable and reliable engagement tools. The Product Manager will act as a bridge between stakeholders, ensuring seamless communication, and monitor product performance to continuously improve engagement mechanics and operator workflows. Contributing to a culture of innovation by proposing new engagement concepts and gamification features is also expected.
- Own the full product lifecycle for engagement tools: from ideation and strategy to launch and continuous improvement, with a specific focus on gamification mechanics such as leaderboards, missions, achievements, prize drops, tournaments, challenges, and future engagement frameworks.
- Conduct market and behavioural research to understand how operators use promotional tools and how players respond to them - analysing CRM needs, engagement patterns, and competitor offerings in the gaming and gamification space.
- Define and communicate a compelling product vision and roadmap that elevates our engagement toolset, ensuring CRM, promotions, and marketing teams have powerful, intuitive mechanics to work with.
- Prioritize features and enhancements that drive measurable player engagement, including participation, retention, reward fulfilment flows, segmentation-based experiences, and real-time promotional triggers.
- Collaborate cross-functionally with engineering, design, CRM, and business teams to deliver scalable, reliable engagement tools - and work closely with developers to translate promotional and gamification concepts into technical requirements.
- Create and maintain clear product requirements, UX flows, and success metrics focused on how operators configure and deploy engagement tools and how players interact with them in real gaming environments.
- Act as the bridge between stakeholders, ensuring seamless communication between CRM teams, developers, product leadership, and business owners, especially when defining new promotional mechanics or optimising existing ones.
- Monitor and evaluate product performance - analysing participation rates, segmentation outcomes, campaign usage, and uplift - and iterate to continuously improve engagement mechanics and operator workflows.
- Ensure compliance and maintain complete product documentation, including ownership of release notes, operator guides, training materials, usage best practices, and internal knowledge-base articles.
- Contribute to a culture of innovation, proactively proposing new engagement concepts, gamification features, and player-behaviour-driven ideas beyond core roadmap items.
- Have strong, hands-on familiarity with CRM engagement tools, promotional mechanics, gamification platforms, or loyalty systems - ideally within gaming, iGaming, entertainment, or similar industries (required).
- Bring practical experience with tools like missions, challenges, achievements, prize drops, or leaderboards - whether building them, configuring them, or using them as part of CRM strategy (required).
- Excel at collaborating with CRM, marketing, and promotions teams, understanding their goals, workflows, and challenges when running engagement campaigns (required).
- Possess excellent written and verbal communication skills in English (required).
- Are comfortable working in Agile development environments, partnering closely with developers to turn complex engagement ideas into high-quality technical solutions (required).
- Understand product management best practices, even if your background leans toward CRM, engagement, or promotional operations rather than traditional PM roles (required).
- Are analytical and data-driven, using metrics like activation, retention, participation rates, and promotional ROI to guide decisions (required).
- Show a proactive, structured, and solution-focused mindset, taking ownership of documentation and enablement materials that help teams understand and adopt engagement tools (required).
- Are organized and enthusiastic, contributing ideas for improvements and identifying opportunities to enhance both operator experience and player impact (required).
- Previous product management experience (nice-to-have).
- Experience in the online casino, gaming, or entertainment industry (nice-to-have).
- Familiarity with PAM/PAM+ platforms, CRM systems, or enterprise promotional engines (nice-to-have).
- Technical skills such as SQL, PowerBI, Jira, or Confluence (nice-to-have).
- Experience creating documentation, release notes, operator guides, or training videos (nice-to-have).
- Additional languages (Estonian, Russian, Spanish, etc.) (nice-to-have).
- Experience working with global, multicultural stakeholders (nice-to-have).
Playtech plc is one of the world's largest gambling technology companies, providing software, platforms and content to online and land-based operators. Founded in 1999 and registered in the Isle of Man, it supplies casino, live casino, sportsbook, bingo and poker products, along with its IMS player-management platform. The company also runs B2C operations, most notably the Snaitech business in Italy. Listed on the London Stock Exchange, Playtech employs thousands of people across offices worldwide.