CRM Manager
Our CRM team is growing! We’re looking for a CRM Manager to join our team in London. In this role you will be responsible for managing and executing our CRM strategy -balancing the optimisation of existing campaigns with the introduction of innovative new approaches to improve engagement and performance. You’ll lead the end-to-end management of CRM initiatives, from ideation and planning through to execution and analysis.
- Develop and own the end-to-end CRM campaigns to drive customer retention, reactivation, and lifetime value.
- Identify and implement new CRM initiatives tailored to the needs of affiliate customers and partners.
- Collaborate with wider marketing, product, and affiliate teams to align CRM plans with broader business objectives.
- Plan, build, and deliver multichannel CRM campaigns (email, SMS, push notifications, in-app messaging) with a focus on relevance and performance.
- Manage the full campaign lifecycle: briefing, creative coordination, audience segmentation, setup, testing, deployment, and analysis.
- Fostering a data-driven mindset within the team and embracing a rigorous test-and-learn methodology for CRM (such as A/B testing and Control Testing), with a commitment to capturing all insights to enhance future marketing campaigns.
- Use performance insights to iterate on existing campaigns and experiment with new formats, channels, and personalisation tactics.
- Use data to inform segmentation strategies and customer lifecycle targeting.
- Troubleshoot issues, manage integrations, and help upskill junior team members on CRM best practices.
- Work cross-functionally with content, design, analytics, compliance, and affiliate teams to deliver effective and timely campaigns.
- Guaranteeing that all CRM activities comply with regulatory standards in all domains and regions, all the while retaining a thorough understanding of licensing frameworks.
- Experience working in CRM for at least 3 years
- Hands on experience with Salesforce Marketing Cloud (SFMC)
- Working knowledge of HTML of emails
- Working data knowledge of waterfall segmentation and suppression techniques of campaign audiences
- Experience monetising a large database of email addresses and phone numbers
- Demonstrate strong project management, taking responsibility end to end
- Experience dealing with multiple demands and adapting to changing requirements at short notice, within a busy department and business environment.
- Working to tight deadlines on own initiative and under pressure to deliver results to meet the needs of stakeholders.
- Experience working in cross functional teams, interacting with a range of different departments and build strong cross-departmental relationships.
- Make sound, logical data driven decisions and have the drive to see projects through to completion.
- Strong analytical skills and comfortable in using raw data to draw useful conclusions and make up decisions.
- You thrive when working as part of a team
- Comfortable in a fast-paced environment
- Have excellent written and verbal English skills
- You’ll have no ego!
- Private Health Care (Bupa)
- Hybrid Working (3 days in office)
- Travel Insurance
- Competitive Base Salary
- Company Bonus Scheme
- Market-Leading Training Programme
- Recognition & Reward Scheme
- Annual Company Conference (previous destinations: Vienna, Bologna, Dubrovnik, Thessaloniki)
- Regular Happy Hours & Team Lunches
- Free Coffee, Drinks & Snacks
At Quantum, we connect global brands with high-intent consumers. We turn intent into action and complexity into clarity. Our Mission is clear, to help smarter, faster buying decisions. Our vision, to be the world’s most used digital comparison service, delivering value and simplicity to millions. We drive growth through data-driven affiliate marketing built for performance from day one. Every campaign is measurable, optimised in real time, and designed to scale. With in-house tech, full-stack analytics, and a compliance-first mindset, we give our partners an edge. We drive confident decisions and growth in regulated and high-growth sectors. We’ve helped ambitious brands grow faster, smarter, and globally.
