UX Researcher
SoftConstruct is on a search for a new player to join our team as a UX Researcher. This role involves understanding player behaviour across BetConstruct’s sportsbook, casino, and B2B platforms and translating research insights into actionable, player-centric design improvements.
- Plan and execute generative and evaluative research (user interviews, surveys, usability testing) to understand player behavior across BetConstruct’s sportsbook, casino, and B2B platforms (e.g., SpringBME).
- Map and analyze end-to-end player journeys—such as registration, deposit/withdrawal flows, and bet placement—to identify friction points and optimize conversion and retention rates.
- Work closely with Product Managers, UI/UX Designers, and Developers to translate research insights into actionable, player-centric design improvements.
- Monitor and evaluate competitor platforms within the iGaming and sports betting sectors to identify market trends, emerging features, and UX best practices.
- Combine qualitative feedback with quantitative data to create clear, data-driven reports, presenting actionable recommendations to product stakeholders.
- Assist in the creation and continuous updating of player personas, journey maps, and user flows to guide the development of new gaming features.
- Help build and manage a centralized database of user insights, integrating continuous feedback loops from customer support and player accounts.
- 1 to 3 years of proven experience in UX Research. (required)
- A background or strong, demonstrated interest in the iGaming, sports betting, fintech, or entertainment industries is highly preferred. (preferred)
- Hands-on experience executing both qualitative and quantitative research methods (e.g., usability testing, A/B testing, user interviews, heuristic evaluations). (required)
- Familiarity with research, analytics, and prototyping tools such as Figma, FigJam, Hotjar, Google Analytics, or similar platforms. (required)
- Strong analytical skills with the ability to interpret complex data, connect the dots between user behavior and business metrics, and translate findings into design solutions. (required)
- Excellent verbal and written communication skills in both English and Armenian to effectively articulate user needs and present findings to diverse teams. (required)
- A degree or foundational knowledge in Human-Computer Interaction (HCI), Cognitive Psychology, UX Design, or a related field. (required)
- Ability and willingness to work fully on-site in a dynamic, open-space environment. (required)
Founded by the Badalyan brothers in 2010 SoftConstruct is an innovative technology developer for a number of IT spheres. The company managed to originate such market-leading labels as BetConstruct, FeedConstruct, SpringBME, Ucraft, Fasttoken, FastShift and more. Being independent trademarks, all the brands make up a large SoftConstruct family. Aimed to attain the technological race, SoftConstruct’s group of experts initiated new approaches towards working with consumers by offering specifically designed industry-related products and solutions. At this point, SoftConstruct has over 5,000 employees, 10+ trademarks and a number of branch offices operating worldwide. Habitually, making shattering advancements to our products and solutions, we are on the right path to deliver more elevation to us and our clients.