Engagement Lead
SOFTSWISS is looking for an Engagement Lead to manage the Content & Retention team and drive engagement, retention, and loyalty initiatives across multiple markets. You will be responsible for developing engagement and retention strategies, optimising the player journey, and delivering data-driven initiatives that improve player experience, retention, and long-term value.
- Lead and develop a high-performing Content & Retention team.
- Define team priorities, processes, and ways of working.
- Own website content strategy and ensure quality across all markets.
- Drive retention initiatives, loyalty programs, and personalized player experiences.
- Build data-driven strategies to increase engagement, retention, and LTV.
- Lead segmentation, automation, and trigger-based communication programs.
- Foster a culture of testing, experimentation, and continuous improvement.
- Establish clear reporting and KPI tracking frameworks.
- Manage multiple priorities while maintaining high execution standards.
- Collaborate closely with Product, Technical Account Management, and Analytics teams to achieve business goals.
- 3–5+ years of experience in retention, CRM, content strategy, or player engagement within iGaming, betting, gaming, or similar industries. (required)
- 2+ years of leadership experience managing and developing teams. (required)
- Proven track record of building successful content and retention strategies. (required)
- Strong understanding of key metrics such as GGR, LTV, ARPU, retention, and churn. (required)
- Experience with CRM platforms (Customer.io), marketing automation, segmentation, and loyalty programs. (required)
- Data-driven mindset with hands-on experience in testing and performance optimization. (required)
- Excellent project management and organizational skills. (required)
- Strong leadership, communication, and stakeholder management abilities. (required)
- Deep understanding of player behavior, engagement mechanics, and monetization strategies. (required)
- Russian-level knowledge. (nice-to-have)
- Private health insurance
- Sports benefits
- Comprehensive Mental Health Program
- Free English lessons (online)
- Local language courses
- Paid time off
- Maternity leave support
- Referral program rewards
- Upskilling, internal workshops, and participation in professional conferences and corporate events
SOFTSWISS is a global tech expert with over 15 years of experience in providing innovative iGaming solutions. The company offers comprehensive software for online casinos, sports betting, and affiliate management. To expand its global presence, in 2024, SOFTSWISS acquired Turfsport, a leading South African betting software provider, and a significant stake in Ously Games GmbH, the company behind the fastest-growing European social casino, SpinArena.net. Additionally, the company appointed Formula 1 legend Rubens Barrichello as Non-Executive Director in Latin America, focusing on Brazil's growing market. SOFTSWISS is committed to transforming the iGaming and entertainment industry for the better through tech innovations. The Team helps operators and providers establish enduring partnerships by building profitable and scalable businesses.