Lead Content Writer
SOFTSWISS is hiring a Lead Content Writer to join our Content Marketing Team within the Marketing Department. You’ll work on content initiatives across our product ecosystem, contributing to growth, brand positioning, and lead generation. As a Lead Content Writer, you are recognised within the team as an authoritative expert. You will resolve complex content challenges by applying advanced subject matter knowledge and will influence strategic decisions both within and beyond the Content Marketing work area. While you will remain hands-on with high-level content creation like a Senior Writer, you will also take on elevated responsibilities to collaborate with and lead functional or cross-functional teams.
- Write, localise, and finalise high-quality, clear, and consistent content for complex projects, operating as a subject matter expert with no day-to-day guidance.
- Act as a project owner to coordinate and lead cross-team initiatives involving SEO, Digital Marketing, Design, and Development teams.
- Influence decisions within and beyond your own work area by contributing significantly to the overarching Content Plan, Activity Calendar, and Lead Magnet Plan.
- Identify and resolve complex issues related to content strategy, website maintenance, and cross-departmental requests.
- Mentor Senior, Middle, and Junior Content Writers, and assist the Team Lead/Head of Content Marketing in controlling the quality of final draft copy generated by the wider Content Team.
- Take a highly confident role in content performance reporting (GA4, GSC), interpreting data independently to improve B2B sales enablement materials, USPs, and challenge-solution-led content.
- Higher education in marketing, journalism, linguistics or experience in a relevant domain (BA or MA) (required).
- Computer and tech savviness (required).
- Understanding of content and web metrics (required).
- Organised project management (required).
- Previous experience in copywriting, editing, and performance tracking (required).
- Digital tools: email and writing (Google Workspace), SEO tools (Semrush, Ahrefs, other), project management tools (Jira, Asana, Trello etc), data and analytics tools (GA4 and Google Search Console) (required).
- Proficiency in English (C1 and higher) (required).
- Proficiency in Spanish (C1 and higher) (required).
- Experience in iGaming, IT marketing, B2B marketing (nice-to-have).
- Languages: Russian, Portuguese, Polish (nice-to-have).
- CAE/CPE/CELTA/IELTS/TOEFL certificates (nice-to-have).
- Knowledge of WordPress (nice-to-have).
- Knowledge of ChatGPT (nice-to-have).
- Copywriting and design cycle and processes (nice-to-have).
- Project Management principles (nice-to-have).
- Working with dev teams (nice-to-have).
- Content/Digital/General Marketing Principles (nice-to-have).
- Private health insurance
- Sports benefits
- Comprehensive Mental Health Program
- Free English lessons (online)
- Local language courses
- Paid time off
- Maternity leave support
- Referral program rewards
- Upskilling, internal workshops, and participation in professional conferences and corporate events
SOFTSWISS is a global tech expert with over 15 years of experience in providing innovative iGaming solutions. The company offers comprehensive software for online casinos, sports betting, and affiliate management. To expand its global presence, in 2024, SOFTSWISS acquired Turfsport, a leading South African betting software provider, and a significant stake in Ously Games GmbH, the company behind the fastest-growing European social casino, SpinArena.net. Additionally, the company appointed Formula 1 legend Rubens Barrichello as Non-Executive Director in Latin America, focusing on Brazil's growing market. SOFTSWISS is committed to transforming the iGaming and entertainment industry for the better through tech innovations. The Team helps operators and providers establish enduring partnerships by building profitable and scalable businesses.