Lead Generation Specialist - Middle
SOFTSWISS is hiring a Lead Generation Specialist – Middle to join our Business Development team. You’ll focus on regulated iGaming markets across Europe, identifying new business opportunities, building high-quality lead pipelines, and supporting expansion across licensed operators, casinos, and game providers. Your work will directly strengthen our market expansion efforts by improving the speed, accuracy, and relevance of business development outreach. You’ll turn market intelligence into actionable leads that help the Sales and BD teams engage the right partners at the right time.
- Conduct research on regulated iGaming markets in Europe to identify expansion opportunities, market trends, and competitive activity.
- Identify and map licensed online casinos, operators, and game studios, including key decision-makers and business contacts.
- Build and maintain a structured CRM database, ensuring accurate segmentation by GEO, license type, and business potential.
- Pre-qualify leads based on compliance, licensing status, and partnership readiness to support efficient Sales and BD outreach.
- Deliver regular market intelligence and lead generation reports, including insights on competitors, market size, and active operators.
- English proficiency at B2 level or higher (required)
- 2+ years of experience in lead generation, business development, or market research, preferably in the iGaming industry (required)
- Strong understanding of regulated iGaming markets, licensing frameworks, and operator ecosystems (required)
- Hands-on experience with CRM systems (e.g., HubSpot, Pipedrive) and lead generation tools (e.g., LinkedIn Sales Navigator, ZoomInfo, Apollo) (required)
- Strong analytical skills with the ability to interpret market data, identify patterns, and validate information (required)
- Excellent written and verbal communication skills in English (required)
- Additional languages are an advantage (nice-to-have)
- Highly detail-oriented, proactive, and comfortable working in a data-driven environment (required)
- Private health insurance
- Sports benefits
- Comprehensive Mental Health Program
- Free English lessons (online)
- Local language courses
- Paid time off
- Maternity leave support
- Referral program rewards
- Upskilling, internal workshops, and participation in professional conferences and corporate events
SOFTSWISS is a global tech expert with over 15 years of experience in providing innovative iGaming solutions. The company offers comprehensive software for online casinos, sports betting, and affiliate management. To expand its global presence, in 2024, SOFTSWISS acquired Turfsport, a leading South African betting software provider, and a significant stake in Ously Games GmbH, the company behind the fastest-growing European social casino, SpinArena.net. Additionally, the company appointed Formula 1 legend Rubens Barrichello as Non-Executive Director in Latin America, focusing on Brazil's growing market. SOFTSWISS is committed to transforming the iGaming and entertainment industry for the better through tech innovations. The Team helps operators and providers establish enduring partnerships by building profitable and scalable businesses.