Associate Product Manager (m/f/d)
Sportradar is seeking an Associate Product Manager to act as the delivery anchor for the programmatic product team. This role involves keeping execution on track while supporting discovery, documentation, and stakeholder communication within the Sportradar Ad:s division.
The successful candidate will serve as the operational right hand to the Product Lead, managing backlog health, sprint coordination, and cross-functional follow-through. The role requires translating complex programmatic domain requirements into clear development tasks and ensuring seamless collaboration between engineering, data, trading, and commercial teams.
- Serve as the operational right hand to the Product Lead by owning backlog health, sprint coordination, and cross-functional follow-through.
- Write and maintain well-scoped tickets, user stories, and acceptance criteria, prioritise with stakeholders, and track delivery progress.
- Translate programmatic domain requirements, such as bidding logic, trafficking specs, pixel/tag structures, and attribution models, into clear development tasks for engineering teams.
- Coordinate between engineering, data, trading, and commercial teams to unblock delivery and manage dependencies.
- Produce and maintain product documentation including feature specs, integration guides, decision logs, and release notes.
- Monitor live campaign and platform performance, identify issues, and drive resolution with relevant teams.
- Prepare status updates, milestone tracking materials, and sprint review outputs for internal stakeholders.
- Support product discovery through user research, competitive analysis, and data-driven prioritisation exercises.
- Work closely with the DSP product and data engineering teams to define algorithmic optimisation and automation requirements.
- Programmatic experience (preferred).
- Solid working understanding of the programmatic ecosystem including DSPs, SSPs, ad exchanges, and auction mechanics (required).
- Familiarity with campaign trafficking such as line item setup, targeting parameters, frequency caps, bid strategies, and pacing (required).
- Experience with tracking and measurement including pixels, impression/click trackers, floodlights, and SDK-based event tracking (required).
- Understanding of attribution modelling and practical trade-offs (required).
- Knowledge of conversion optimisation levers such as bid shading, audience segmentation, and smart bidding (required).
- Awareness of how ML/algorithmic optimisation is applied in programmatic buying (nice-to-have).
- Familiarity with major platforms such as DV360, The Trade Desk, Stackadapt, or Amazon DSP (required).
- Delivery-oriented and structured approach to backlog management and tracking commitments (required).
- Experience writing product requirements, user stories, or functional specs in an agile team environment (required).
- Ability to work across technical and non-technical stakeholders (required).
- Strong written communication skills (required).
- Analytical mindset with the ability to use data to validate assumptions (required).
- Self-directed and organised with the ability to manage multiple workstreams (required).
- 1–4 years in a programmatic, ad operations, trading, ad tech, product, delivery, or project management role (required).
- Exposure to data-driven advertising platforms or real-time event-triggered marketing (preferred).
- Experience working in an agile or scrum environment (nice-to-have).
- Experience with sports data, contextual targeting, or real-time event-triggered advertising (nice-to-have).
- Familiarity with dynamic creative optimisation and personalised ad delivery (nice-to-have).
- Understanding of CTV or DOOH programmatic formats (nice-to-have).
- Basic SQL or data querying skills (nice-to-have).
- Prior exposure to brand advertising beyond performance/DR campaign execution (nice-to-have).
- Collaborative environment with international colleagues.
- Social events and team building activities.
- Flexibility to manage workday and tasks with autonomy.
- Direct mentorship and day-to-day collaboration with an experienced Product Lead.
- Vibrant and inclusive community, including Women in Tech and Pride groups.
- Global Employee Assistance Programme and well-being app access.
- Flexible working hours.
Sportradar is a global sports technology company that collects, analyses and distributes sports data to betting operators, sports leagues and media companies. Headquartered in St. Gallen, Switzerland, and founded in 2001, it provides betting services, managed trading, integrity monitoring and audiovisual streaming across hundreds of sports. The company holds official data partnerships with organisations including the NBA, NHL, FIFA and ICC. Sportradar is listed on the Nasdaq stock exchange and employs several thousand people worldwide.