Group Chief Marketing Officer (CMO)
Description
We are seeking an experienced, entrepreneurial Group Chief Marketing Officer (CMO) to lead marketing across both Traffic Label and Sway Gaming. This is a senior leadership role responsible for defining and executing our group-wide marketing strategy, driving growth across multiple brands, and building world-class performance marketing systems. This role is ideal for a startup-minded leader from the iGaming, sports betting, casino, or affiliate sectors who thrives on building teams, scaling customer acquisition, and developing brands from the ground up.
Responsibilities
- Develop and lead a unified marketing strategy across Traffic Label and Sway Gaming.
- Own full-funnel marketing — from strategy to execution — across performance, brand, content, and product marketing.
- Oversee all acquisition channels including SEO, PPC, affiliate, display, programmatic, and social.
- Build and mentor a high-performing marketing team and establish best-in-class marketing operations.
- Collaborate with the leadership team on commercial strategy, partnerships, and new brand launches.
- Lead data-driven decision-making, ensuring marketing performance is measurable, optimised, and tightly aligned with business KPIs.
- Manage marketing budgets effectively, ensuring maximum ROI.
- Stay ahead of industry trends, technologies, and regulatory environments within the iGaming space.
Requirements
- Proven track record in a senior marketing role within iGaming, online casino, sports betting, or a related industry (required).
- Experience in a startup or scale-up environment, ideally launching or growing iGaming brands (required).
- Strong expertise across performance marketing channels and digital customer acquisition (required).
- Strategic storyteller with hands-on understanding of creative direction and brand positioning (required).
- Data-first mindset with experience in using analytics to drive decision-making (required).
- Strong leadership, communication, and cross-functional collaboration skills (required).
- Entrepreneurial, proactive, and comfortable in a fast-paced, evolving industry (nice-to-have).
- Passionate about gaming, innovation, and digital marketing trends (nice-to-have).
- Track record of scaling marketing operations and teams internationally (nice-to-have).
- Experience working across multiple brands or business units (nice-to-have).
Benefits
- Competitive salary and performance-based bonuses.
- Opportunity to lead marketing strategy for high-growth gaming brands.
- Dynamic, innovative team culture with entrepreneurial spirit.
- Remote working model available for the right candidate.
About Traffic Label
Affiliate business working with all viable channels of online marketing since 2006. Onlinebingo.co.uk | 1CS.com