Senior Econometrician
Here at evoke plc our Econometrics team consists of talented mathematicians, statisticians, and economists who develop econometric models and analytical frameworks that support decision-making across Marketing, Finance, and Commercial functions. The team works closely with stakeholders across evoke to deliver actionable insights and drives econometric analysis for all brands and markets. We are looking for a Senior Econometrician who wants to develop the next generation of marketing intelligence solutions. You will play a key role in evolving our Marketing Mix Modelling (MMM) capability, delivering insights that support strategic and tactical marketing decisions across our brands and markets. You will contribute to the automation of data collection, modelling, and reporting processes, enabling a scalable pipeline of high-quality insights. In addition, you will own econometric projects from start to finish while supporting the development of more junior team members. In this role you'll work effectively in a fluid environment requiring new perspectives and creative approaches to achieve multiple competing deadlines and you'll demonstrate innovative thinking in the MMM space.
- Create and implement our next generation solution of MMM.
- Deploy and maintain econometric models for different brands and markets.
- Own the project delivery to ensure all the fundamental questions are correctly addressed.
- Working with internal stakeholders and support functions across evoke, as well as external partners.
- Support the management team in delivering our best-in-class internal MMM team, through cultivating a culture and environment for first class econometrics coupled with team growth and development.
- Direct involvement in driving marketing efficiency and improvements through optimisation and scenario planning.
- Participate in building and maintaining marketing optimisation tools, interactive dashboards, and process automation required to build a best-in-class internal econometrics capability.
- Advanced MMM experience from a media agency or consultancy, or in-house from a relevant industry with a numerate degree such as Mathematics, Statistics, Economics, or Computer science at undergraduate or postgraduate level (required).
- Experience in Python or R, and SQL as well as having advanced Excel skills allowing for modelling, data processing, and post-processing analysis (required).
- Experience of leading econometric projects, and you are comfortable with mentoring junior members of the team you'll also be comfortable managing stakeholders and delivering presentations (required).
- A working understanding of the media planning and buying landscape and how MMM can drive more effective marketing plans you'll have excellent communication skills, united with being a highly self-motivated individual who is not only results orientated but also a critical thinker (required).
- Industry-leading maternity and paternity leave and paid time off if you have caring responsibilities.
- Discounts at a range of high-street retailers.
- Financial compensation, pension, and bonus schemes.
- Tools and services to help support your well-being, including support with mental health and financial education.
- You will also have access to gym discounts and our cycle to work scheme.
- Hybrid working - Our employees can work from home up 4 days with 1 day office time built in to ensure we get some face-to-face collaborative team time - and the chance for a coffee and a catch-up!
William Hill is one of the UK's best-known bookmakers, founded by its namesake in 1934 taking bets around Birmingham. It has since grown into an international, multi-brand betting and gaming business spanning online and retail. The company is now part of evoke plc (formerly 888 Holdings), one of the world's leading online betting and gaming groups. Headquartered in London, William Hill operates sports betting and gaming products across multiple markets.