Performance Marketing & Analytics Manager
Description
We are hiring a Performance Marketing & Analytics Manager to own the marketing infrastructure, analytics and performance engine behind our next generation crypto casino and sportsbook. This is not a traditional campaign execution role. You will build and own the systems, data, and insights that power marketing decisions, while actively influencing strategy through performance analysis, P&L ownership and continuous optimisation. From pre launch setup to global scaling, you will define how we track, analyse and improve acquisition, conversion, retention and profitability across the full marketing funnel. This is a hands-on, high ownership role in a fast moving startup environment.
Responsibilities
- Own the setup, architecture, and ongoing management of analytics and tracking across all marketing channels
- Implement and manage platforms such as Google Analytics, ensuring accurate multi channel attribution across paid, affiliate, influencer and organic traffic
- Work closely with engineering to define what behavioural data should be captured, and implement robust event tracking and data pipelines
- Build full funnel visibility across user journeys, from onboarding through retention and reactivation, and continuously optimise performance
- Analyse PPC, paid media, affiliate and influencer performance, identifying drivers of efficient growth and areas of underperformance
- Proactively flag issues, recommend changes, and help shape marketing direction based on data insights
- Partner with leadership to support execution of marketing initiatives, ensuring proper tracking, measurement, and optimisation frameworks are in place
- Work with external teams and agencies to provide clear reporting, performance insights, and data-driven direction
- Partner closely with finance to own and track marketing P&L, ensuring accurate attribution of spend, revenue and ROI
- Own affiliate program performance and analytics, and contribute to strategy through data-driven insights
Requirements
- 3–6+ years in performance marketing, growth analytics, marketing operations
- Experience in iGaming or crypto
- Strong understanding of marketing channels and performance metrics, with the ability to translate data into strategic direction
- Deep experience with analytics tools (e.g. Google Analytics, Fast Track) and attribution models
- Strong technical ownership of CRM systems, understanding segmentation, lifecycle tracking and performance measurement end-to-end
- Highly data-driven, with a strong grasp of attribution, funnel analysis, and marketing economics
- Comfortable owning performance and influencing decisions, not just reporting on them
- Proactive, hands-on, and thrives in a startup environment with high ownership and ambiguity
