Insight Analyst
As an Insight Analyst, you'll turn data into actionable insights that drive performance across the business. You'll work with teams like marketing, product, and operations to uncover trends and influence decisions - not just report on what's already happened. This is a commercial, forward-looking role at the heart of a growing analytics function in the gambling industry, where speed, accuracy, and strategic impact matter.
- Write SQL queries across large datasets to derive actionable insight
- Develop engaging Power BI dashboards using DAX and Power Query
- Support A/B testing and experiment analysis to evaluate the impact of marketing and product changes
- Monitor and analyse customer behaviour to identify segments, trends, and retention/acquisition opportunities
- Identify emerging patterns in player behaviour and product usage
- Deliver clear insights to stakeholders that inform real business action
- Work cross-functionally to support marketing, product, and customer performance
- Contribute to a proactive, insight-led culture
- Bachelor’s degree in mathematics, physics or a related field (required)
- Excel skills (preferred)
- Power BI/SQL/Coding skills (desirable)
- Analytical mindset with attention to commercial context (required)
- A self-starting approach to spotting trends and making recommendations (required)
- Comfortable working in a fast-paced, data-rich environment (required)
- A competitive rate of pay and pension contribution (£29,000 - £30,000)
- Generous discretionary bonus schemes, incentives and competitions
- An annual leave entitlement that increases with length of service
- Access to an online GP 24/7, 365 days a year for you and your immediate family
- Employee wellbeing support through our Employee Assistance Programme
- Enhanced Maternity & Paternity Pay
- Long Service Recognition
- Access to a pay day savings scheme, financial coach and up to 40% of your earned wage ahead of payday, through Wagestream.
Betfred is a leading betting and gaming company that has been at the forefront of the industry for over 50 years. With over 1300 shops and 9500 employees, we are constantly pushing ourselves to innovate and improve, and we are always on the lookout for the best talent to join our team. In 2019, we entered the US sports betting market as Betfred Sportsbook, and we now operate in 10 states. We have also recently established a new presence in South Africa, with over 50 betting halls, and we own a majority stake in Lottostar, South Africa's largest online betting company. At Betfred, our mission is to provide our customers with the best possible service, products and experience while ensuring responsible gambling. We believe our employees are our greatest asset and we are committed to providing them with the training and development they need to succeed. We offer a range of career opportunities, from retail positions in our shops to roles in our head office. We are also dedicated to giving back to the communities in which we operate. Through our Betfred Supports initiative, we support a range of charities and community initiatives.