Betfred is a leading betting and gaming company that has been at the forefront of the industry for over 50 years. With over 1300 shops and 9500 employees, we are constantly pushing ourselves to innovate and improve, and we are always on the lookout for the best talent to join our team.
In 2019, we entered the US sports betting market as Betfred Sportsbook, and we now operate in 10 states. We have also recently established a new presence in South Africa, with over 50 betting halls, and we own a majority stake in Lottostar, South Africa's largest online betting company.
At Betfred, our mission is to provide our customers with the best possible service, products and experience while ensuring responsible gambling. We believe our employees are our greatest asset and we are committed to providing them with the training and development they need to succeed. We offer a range of career opportunities, from retail positions in our shops to roles in our head office.
We are also dedicated to giving back to the communities in which we operate. Through our Betfred Supports initiative, we support a range of charities and community initiatives.
Shop Manager
The Shop Manager role involves working in retail teams to enhance customer experiences daily, managing gaming machines and sports offerings. You will help create a welcoming, enjoyable, and responsible environment by being on the ball with products and services. The role includes processing bets, handling queries, engaging customers, and maintaining shop presentation. A structured training programme is provided to help you settle in quickly, preparing you to open and close the shop.
Retail Customer Service - 24 Hours
This part-time Retail Customer Service role in Glasgow involves managing customer bets, handling cash, and maintaining a welcoming shop environment. You will engage with customers using product knowledge and support promotional sporting events while ensuring responsible gambling practices. The position includes a structured training programme designed to prepare you for shop management responsibilities. It is an ideal opportunity for someone with excellent customer service skills who is eager to develop within a fast-paced retail environment.
Process Excellence Specialist
We’re looking for a Process Excellence Specialist to help drive meaningful change across our business operations. Reporting to the Continuous Improvement and Process Excellence Manager, you’ll play a key role in analysing, optimising, and improving the processes that power our customer experience. The Process Excellence Specialist plays a key role in supporting the design, delivery, and embedding of continuous improvement initiatives that enhance customer experience, reduce complexity, and drive operational efficiency.
Deputy Sales Manager
Betfred is seeking a Deputy Sales Manager for their Watford, Hertfordshire location. This permanent, full-time role offers an hourly rate of £14.15, which includes a London Weighting Allowance. The closing date for applications is 30/06/2026. The role involves enhancing customer experiences, processing bets, and engaging customers with product knowledge.
Deputy Sales Manager
Betfred is seeking a Deputy Sales Manager to enhance customer experiences in their retail teams. This role involves processing bets, handling queries, engaging customers with product knowledge, supporting promotions, and maintaining a welcoming environment. The position requires a team player with excellent customer service skills and the ability to handle cash transactions accurately. Betfred offers a structured training programme to help you settle into the role.
Senior QA Engineer
We are seeking an experienced and collaborative Senior QA Engineer to drive quality practices within a delivery team. This role reports directly to the team’s Engineering Manager and involves working closely with Software Engineers, Product, and Designers. You will champion shift-left testing and promote observability-led quality to ensure confident releases and a culture of quality-first engineering. The position is based in Birchwood, Cheshire, United Kingdom.
Desktop Support Engineer
The Desktop Support Engineer plays a critical role in ensuring the smooth day-to-day operation of IT services. This role involves managing service requests, providing hands-on technical support, and liaising with internal teams and suppliers. You will support core business applications, desktop environments, and hardware across various technologies. Full training will be provided, and this position is part of a 24/7 on-site support model.
Insight Analyst
As an Insight Analyst, you will transform data into actionable insights to enhance business performance. You will collaborate with marketing, product, and operations teams to identify trends and influence strategic decisions. This role is crucial for a growing analytics function within the gambling industry, emphasising speed, accuracy, and strategic impact. The position is based in Warrington and offers a salary of £29,000 to £30,000 per year.
Agile Delivery Manager
An Agile Delivery Manager is needed to help teams deliver predictably and smoothly. This hands-on role focuses on removing obstacles to improve delivery speed and reliability. You will work closely with Product and Engineering to ensure clear priorities and outcomes, exposing issues early and managing dependencies proactively. The role involves using flow-based data to guide decisions and coaching teams towards self-organisation and continuous improvement.
Data Engineer
A skilled Data Engineer is sought to join the Data Engineering Team, focusing on maintaining and evolving data infrastructure built on AWS with Pyspark and Iceberg. Responsibilities include designing data pipelines, contributing to cloud migration, ensuring data quality, and collaborating with data scientists. This is a permanent, full-time role based in Manchester, United Kingdom, with a salary of £45,000 to £60,000 per year.
Lead Database Administrator
The Lead DBA owns the architecture, operations and strategic direction of the database platforms, spanning infrastructure, application and reliability engineering. This role is both strategic and hands-on, delivering business-critical database services. You will work closely with the Engineering Manager, architects and engineering teams to define standards, guide technical decisions and mentor the DBA team.
Reward & Benefits Coordinator
The Rewards & Benefits Coordinator supports the delivery of reward, recognition and engagement initiatives. This role is a central point in the team, helping to keep projects and processes aligned and delivered effectively. Responsibilities include acting as a first point of contact for queries, administering benefits and recognition schemes, and coordinating the reward and recognition platform. The role also involves fleet administration and supporting pension scheme administration.
Lead Developer
A Lead Developer position is available in Manchester, United Kingdom. This permanent, full-time role involves leading the design, development, and maintenance of software applications, writing clean and scalable code, and collaborating with cross-functional teams. The salary offered is £60,000 to £85,000 per year. The closing date for applications is 31/08/2026.
Senior Database Administrator
Betfred Group is seeking a Senior Database Administrator to deliver, maintain, and optimise secure, scalable, and high-performance database services. This permanent, full-time role requires deep technical expertise and a hands-on approach to ensure database environments remain stable and efficient. The position is based in Manchester, United Kingdom, with a salary range of £60,000 to £75,000 per year.
Deputy Sales Manager
Betfred is looking for a Deputy Sales Manager to join their retail team. In this role, you will enhance customer experiences by being knowledgeable about products and services, creating a welcoming environment, and processing transactions accurately. The company offers a structured training programme to help you succeed. Betfred is committed to promoting safer gambling practices and ensuring a responsible and enjoyable experience for all customers.
Engineering Manager
An Engineering Manager is sought for the Retail Technology Team, focusing on the development and enhancement of the retail platform. This role involves leading and mentoring engineers, Tech Leads, and QAs, fostering a culture of excellence and continuous improvement. The manager will provide technical direction, promote best practices, and ensure quality is built into all delivery processes. Experience in balancing long-term sustainability with delivery, coordinating with stakeholders, and overseeing incremental delivery using Agile methodologies is essential.
Junior C++ Developer
A Junior C++ Developer position is available in Manchester, UK. This full-time, permanent role offers a salary range of £25,000 to £35,000 per year. The closing date for applications is 01/09/2026.
Senior Data Engineer
This Senior Data Engineer role is crucial for the evolution of our data platform, focusing on migration to an AWS ecosystem and developing real-time data solutions. The position is based in Manchester, Greater Manchester, United Kingdom, offering a permanent, full-time contract with a salary of £55,000 to £80,000 per year. You will be instrumental in driving innovation and delivering high-quality data solutions.
Senior Platform Engineer
We are seeking a Senior Platform Engineer to join our team. This role is focused on automation, infrastructure, and building resilient platforms. You will work closely with engineering teams to shape tools, processes, and best practices for seamless software delivery. The position is based in Manchester, United Kingdom, and is permanent and full-time.
Marketing Executive – Gaming
We are seeking a highly skilled and creative individual to join our team as a Marketing Executive to support our Gaming products. This role will be responsible for executing various tasks related to the end-to-end implementation of marketing automation, promotional concepts, content ideation and planning, channel optimisation, communications testing, copywriting and campaign orchestration. If you are passionate about creating impactful content, developing promotional ideas, and driving customer engagement, we would love to hear from you.
Senior Accounts Payable Clerk
We are seeking an experienced and proactive Senior Accounts Payable Clerk to lead the Accounts Payable function for Betfred’s South African business. This role involves hands-on AP duties and coordinating a small team, acting as the crucial link between the UK and SA finance AP teams. You will ensure accurate and timely processing of payables, promote consistency, strong financial controls, and continuous improvement. The position is permanent, full-time, with a hybrid working model.
Technical Data Consultant
A Technical Data Consultant is sought for a full-time contract position in Manchester. The role offers a daily rate of £600 to £650. This is an opportunity to contribute technical data expertise within a dynamic environment.
Senior Product Designer
Betfred is seeking a Senior Product Designer to shape user experiences across their betting and gaming products. This role involves driving innovation, championing design excellence, influencing product strategy, and mentoring Junior Designers. The ideal candidate will have deep expertise in UX/UI design and a strategic mindset to deliver delightful user experiences that align with business goals.