Netherlands CRM Executive
This is a key role within the CRM team where the CRM Executive is responsible for the day-to-day execution of operational tasks as planned and agreed together with the CRM Manager, according to the brand vision and strategy. You will also be assisting with creating the monthly CRM campaign plan as well as following up on campaign results. As a real doer, in this role, you will be writing copy, requesting creatives, ensuring the content of the market’s sites are up-to-date as well as executing and delivering customer communications through all targeted marketing channels (primarily email, SMS, inbox & pop-up). Following the brand values, tone of voice and long-term strategy in all communication is of the essence in this role.
- Assisting the CRM manager with creating the monthly CRM campaign plan as well as following up on results independently and together with the BI team.
- Coordinating campaign briefs and requests within the team and/or to central teams according to agreed timelines.
- Creating and publishing engaging copy according to the brand's tone of voice.
- Updating content such as text and resources on the brand site.
- Utilizing internal and third-party provider platforms to create campaign-specific pages and promotions.
- Ensure correct groups/segments/offers are used, that correct sections of the website are updated and that items are published/unpublished as per plans.
- Managing and executing the brands’ communication delivery, accurately and as per given timelines.
- Setting up, testing, sending, tracking and reporting on email, SMS, inbox & pop-ups.
- Setting up and execution of automated activities (all lifecycle stages).
- Assisting in the planning of upcoming campaigns.
- Establishing solid communication channels to central operations to inform them about planned campaigns to ensure synergy.
- Fluent in Dutch, both written and spoken (required)
- Excellent knowledge of English (required)
- Marketing mindset and analytical traits (required)
- Methodical and structured (required)
- Social and loves working in multi-cultural environment (required)
- Likes sport, casino, live casino or other type of games (required)
- Experience in gaming industry is good, but not a must (nice-to-have)
- A competitive remuneration package inc. a company bonus scheme!
- Fantastic quarterly team events and weekly company events
- A one-time Hybrid Allowance of €250 to help you set up a comfortable workstation at home
- Up to 40 days a year to work fully remote from anywhere
- A comprehensive, International private Health Insurance
- A yearly Wellbeing Allowance
- Lunch at the office on Mondays, Tuesdays, and Wednesdays
- Pizza and drinks for Friday afternoons
Founded in 2008, ComeOn Group is a leading global player in the rapidly growing iGaming market. Having launched its first online brand in 2010, ComeOn Group is running a wide range of exciting brands across multiple markets. Operating more than 20 brands on its proprietary platform providing a secure, innovative and entertainment-led player experience across casino and sports betting. ComeOn Group is an international employer within the iGaming industry and has over 500 talented employees across 7 main locations. So - what can you expect from ComeOn as a place of work? At ComeOn, we have adapted a Hybrid Work model which means that we offer our employees an option to pick their workstation for the day. Want to work from the office a few days a week and some days from home? That’s totally fine with us! ComeOn is known for their inviting and vibrant offices that offer creative areas for collaboration and desk set-ups designed for a Hybrid Work model. When you visit one of our offices you will always be welcomed by a friendly face that will take good care of you. It’s our curiosity that drives our innovative business forward and we work hard in a #runtogether spirit and we always make sure to top it up by #havingfun! The ComeOn Moment That moment when right before the roulette ball stops, or during when the penalty shoots out in the world cup final, when time slows down, when every heartbeat can be felt, when you think, whisper or scream ComeOn, ComeOn, ComeOn! You don’t have to be a gambler to work at ComeOn Group, but you have to understand the power of having something at stake, with the potential to win or lose. We have all experienced this, if not with money on the table, maybe it was our hearts!