Commercial & Marketing Executive - WhoScored
As the WhoScored Commercial and Marketing Executive, you’ll play a key role in driving both commercial and marketing initiatives for WhoScored’s global audience. This role combines commercial responsibility—such as selling sponsorships and inventory—with marketing execution to grow engagement and revenue across multiple channels. You’ll support FairPlay Sports Media’s core objectives, including increasing bet-tech engagement, growing off-site communities, and driving subscription revenue. While you won’t have direct reports, you’ll collaborate closely with social, CRM, product, and content teams to deliver impactful campaigns and commercial outcomes.
- Support selling sponsorship opportunities both on-site and off-site globally.
- Drive sales of advertising inventory across WhoScored properties.
- Work with bookmakers to integrate feeds and deliver innovative commercial solutions.
- Support the growth of off-site communities and develop strategies to commercialise them effectively.
- Increase organic and paid media engagement with betting technology globally, including odds, offers, and Bet Builder components, to drive revenue.
- Play a key role in driving WhoScored subscriptions through targeted campaigns and retention strategies.
- Support in driving commercial revenue through sponsorships, inventory sales, and partnerships.
- Identify and execute new global revenue opportunities.
- Increase engagement with betting features and subscription products across WhoScored platforms.
- Support social media, CRM, and product strategies to enhance brand visibility and user acquisition.
- Collaborate on product enhancements that improve engagement and monetisation.
- Work with editorial and social teams to activate campaigns around key football events.
- Assist in developing CRM strategies to improve user retention and lifetime value.
- Support relationships with bookmakers, media partners, and other stakeholders to maximise commercial opportunities.
- 2–3 years of experience in commercial or marketing roles within sport, entertainment, or digital media.
- Strong understanding of football and betting markets, with awareness of fan behaviour and digital trends.
- Proven ability to sell sponsorships and advertising inventory.
- Skilled communicator with strong relationship-building abilities.
- Experience in social media, CRM, and content marketing.
- Comfortable analysing performance data and applying insights to improve results.
- Proactive, commercially minded, and able to work collaboratively across teams.
- Subsidized Sky HD package, broadband and discounted sky talk
- Free Puregym membership
- Free healthcare with Bupa, life assurance and income protection
- Pension scheme with up to 9% contribution from the company
- £1,000 training fund each financial year, to spend on your professional development
- Unlimited holiday plan
We’re a sports media network, focused on building and nurturing a portfolio of highly engaged and connected communities of sports fans and bettors to create value for our partners. By empowering our customer communities to compete in the sports betting game, the performance and results our betting, advertiser and media partners need will follow. FairPlay Sports Media was previously Oddschecker Global Media before rebranding in 2024. The group operates globally, with over 100 partners worldwide, and consists of oddschecker, WhoScored, vime, Confido Network and CasinoSmash. It has a long history in providing data-powered products and services in sports betting, having started out as oddschecker back in 1999 and now processing 100m data updates on average per week across its platforms, reaching over 100m global unique users monthly across its network.
