Retention & Engagement Lead
We’re a sports media network, focused on building and nurturing a portfolio of highly engaged and connected communities of sports fans and bettors to create value for our partners. We empower sports fans with real-time intelligence, premium independent content, and unique tools so they can compete in the sports betting game. FairPlay Sports Media is a collection of market leading brands including oddschecker, WhoScored, SuperScommesse, FairPlay Technologies and Confido. In addition, FairPlay has a vast network across the sports tech and media industries through our partnerships including Reach, Gazzetta dello Sport, DAZN, SportsGrid and The Jockey Club amongst others. iGaming is one of the fastest-growing and most technologically innovative sectors, and we're on top of our game, powered by market-leading tech and driven by brilliant people. We champion diversity and operate an open and inclusive culture as well as being focused, fast-paced, and always making sure to have fun along the way. So why not join us at FairPlay and be part of something bigger.... The Retention & Engagement Lead is responsible for strengthening long‑term fan relationships and maximising customer lifetime value across products and markets. The role owns the strategies that drive engagement, loyalty and habit formation, ensuring fans continue to realise increasing value from products and services over time. By integrating product engagement, lifecycle marketing, community and personalisation, the role ensures retention is proactive, scalable and commercially impactful. This is a senior individual‑contributor role within a developing central capability team, operating through influence, expertise and delivery rather than line management. The role provides strategic leadership on engagement and retention across multiple products and markets, working closely with product, data and local teams. This role exists to establish a consistent, insight‑led framework for how fans are engaged, retained and grown in value over time. It brings focus, rigour and best practice to lifecycle strategy, ensuring engagement initiatives are aligned to product development, acquisition quality and long‑term commercial outcomes.
- Develop lifecycle and retention strategies
- Define fan community strategy
- Shape the personalisation strategy
- Lead product marketing for fan propositions
- Improve engagement and reduce churn
- Develop loyalty and customer value programmes
- Support white-label deployment with fan engagement frameworks
- Identify product features that improve retention
- Define upgrade and cross-sell strategies
- Monitor engagement trends and behavioural signals
- 8–10+ years’ experience in retention, engagement, lifecycle, product marketing or subscription‑led roles within a digital or subscription‑based environment
- Proven experience improving retention, reducing churn and increasing customer lifetime value
- Strong understanding of lifecycle strategy, behavioural segmentation and engagement mechanics
- Experience shaping or delivering personalisation strategies across content, product or communications
- Demonstrable experience working with engagement, churn, renewal and cohort‑based performance metrics
- Experience partnering closely with Product and Data teams to improve retention through features, journeys or UX
- Experience developing loyalty, value or community‑driven engagement programmes
- Experience supporting multiple markets or products with scalable engagement frameworks
- Experience in sports, media, betting, or fan‑led
- Subsidized Sky HD package, broadband and discounted sky talk
- Free Puregym membership
- Free healthcare with Bupa, life assurance and income protection
- Pension scheme with up to 9% contribution from the company
- £1,000 training fund each financial year, to spend on your professional development
- Unlimited holiday plan
We’re a sports media network, focused on building and nurturing a portfolio of highly engaged and connected communities of sports fans and bettors to create value for our partners. By empowering our customer communities to compete in the sports betting game, the performance and results our betting, advertiser and media partners need will follow. FairPlay Sports Media was previously Oddschecker Global Media before rebranding in 2024. The group operates globally, with over 100 partners worldwide, and consists of oddschecker, WhoScored, vime, Confido Network and CasinoSmash. It has a long history in providing data-powered products and services in sports betting, having started out as oddschecker back in 1999 and now processing 100m data updates on average per week across its platforms, reaching over 100m global unique users monthly across its network.
