Commercial Senior Director, Performance & Insights, Prediction Markets
The Senior Director, Performance and Analytics – FanDuel Predicts is responsible for building and leading the analytics function that underpins decision-making, performance management, and execution across Commercial, Product, and Marketing for FanDuel Predicts. This leader will establish a single source of truth for Predicts, define the metrics that matter, and ensure insights translate into action across the business. Reporting to the General Manager Prediction Markets , the Senior Director will own Predicts’ performance management system — including KPI frameworks, forecasting support, dashboards, and leadership reporting. This role blends deep analytical rigor with strong business judgment, ensuring Predicts operates with clarity, accountability, and speed as it scales. This person will partner closely with Product, Marketing, Partnerships & Commercial Ops, Finance, and central FanDuel Analytics to ensure Predicts’ strategy, execution, and customer experience are informed by high-quality data and insight. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.
- Own the “why” of FanDuel Predicts , being the single source of truth across the business. Defining not only what success looks like but how, when and why we measure it. This role is a leadership based role and not a reporting or BI-only role.
- Build and lead the Predicts Analytics function , covering commercial performance, product usage and experience, and marketing effectiveness .
- Define and own Predicts’ KPI framework , ensuring consistent metric definitions, targets, and ownership across Commercial, Product, Marketing, and Operations.
- Build and develop a high-performing analytics team , setting a culture of rigor, curiosity, and strong business partnership.
- Own Predicts’ performance narrative for senior leadership, shaping how results, risks, and trade-offs are presented to the SVP, FanDuel ELT, Flutter Ventures, and the Board
- Lead the development of dashboards and reporting that provide timely visibility into revenue, customer engagement, acquisition efficiency, retention, and product performance.
- Partner with Commercial Strategy to support forecasting, scenario modeling, and investment planning.
- Partner with Product teams to measure feature impact, identify friction points, and evaluate improvements to customer experience and repeat usage.
- Partner with Marketing teams on customer segmentation, lifecycle analysis, campaign performance, and attribution.
- Translate data into action , ensuring insights drive decisions, priorities, and follow-through across Predicts leadership.
- Ensure data quality, consistency, and governance , working with central FanDuel Analytics to align tooling, definitions, and infrastructure.
- Leverage advanced analytics, automation, and AI-enabled techniques to enhance forecasting accuracy, performance insights, and decision-making speed across Predicts.
- Significant experience leading an analytics, insights, or strategy function or equivalent experience from a top-tier management consulting firm, with demonstrated ownership of complex, data-driven business problems and senior executive decision-making.
- Proven track record of using analytics to drive business performance and product decisions , not just reporting.
- Experience defining KPI frameworks, dashboards, and performance cadences for senior leadership.
- Strong understanding of customer behavior, funnels, retention, and monetization in consumer or marketplace products.
- Strong quantitative and analytical skills, including forecasting, cohort analysis, experimentation, and performance modeling.
- Demonstrated success partnering cross-functionally with Product, Marketing, Operations, and Finance .
- Ability to operate effectively in ambiguous, fast-moving environments and help teams make confident decisions with imperfect data.
- Experience building, mentoring, and scaling high-performing analytics teams.
- Experience leveraging advanced analytics, automation, or AI-driven methods to improve insight generation, forecasting, or decision-making in complex business environments.
- Excellent written and verbal communication skills, with confidence presenting insights to senior leadership.
- medical, vision, and dental insurance
- life insurance
- disability insurance
- a 401(k) matching program
- paid personal time off
- 14 paid company holidays
- paid sick time
- annual bonus and long-term incentive opportunities (based on performance)
- commuter benefits
- pet insurance
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the North America, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Stardust Casino and TVG. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).
