CRM Manager
We are seeking a CRM Manager to oversee our customer relationship management strategies and systems. This role is crucial for enhancing customer engagement and driving business growth through effective CRM implementation and utilisation. The ideal candidate will be responsible for managing the CRM platform, analysing customer data, and developing strategies to improve customer loyalty and retention.
- Develop and implement CRM strategies to improve customer engagement and retention.
- Manage and optimise the CRM platform to ensure data accuracy and system efficiency.
- Analyse customer data to identify trends, insights, and opportunities for growth.
- Collaborate with marketing, sales, and customer service teams to align CRM initiatives with business objectives.
- Create and deliver regular reports on CRM performance and key metrics.
- Train and support users on the effective use of the CRM system.
- Proven experience in CRM management or a similar role. (required)
- Strong understanding of CRM principles and best practices. (required)
- Experience with CRM software (e.g., Salesforce, HubSpot, Microsoft Dynamics). (required)
- Excellent analytical and data interpretation skills. (required)
- Ability to develop and execute strategic plans. (required)
- Strong communication and interpersonal skills. (required)
- Bachelor's degree in Marketing, Business Administration, or a related field. (preferred)
- Competitive salary.
- Opportunity to work in a dynamic and growing company.
- Professional development and training opportunities.
- Health and wellness programmes.
Flutter Entertainment is the world leader in online sports betting and iGaming, operating some of the most innovative, diverse and distinctive brands in the sector. The UK & Ireland region of Flutter unites some of the biggest brands in the betting and gaming industry; Betfair, Paddy Power, PokerStars, Sky Betting & Gaming and tombola - bringing together hundreds of teams and thousands of colleagues who create trusted entertainment for millions of customers every week.
