Digital PR Specialist
The Digital PR Specialist will develop and execute outreach campaigns that secure high-quality backlinks and earned media coverage for Gambling.com Group brands, and will help promote GDC Group leaders. This role involves crafting compelling pitches, building relationships with journalists, and identifying opportunities to turn company insights and data into stories that resonate with media audiences. This role offers the opportunity to work closely with journalists and editors across the media landscape while helping shape the public conversation around the rapidly evolving global casino gaming and entertainment industry. We’re looking for a self-starter who thrives in collaborative environments. This is a remote role; however, candidates should preferably be based in the Las Vegas area to support occasional local collaboration.
- Develop and execute digital PR outreach campaigns to secure media coverage and high-quality backlinks
- Write compelling pitches, press releases, and media materials to support editorial and marketing initiatives
- Earn placements in national and regional media, trade publications, blogs, and authoritative websites
- Identify relevant journalists and build targeted media lists for outreach campaigns
- Build and maintain relationships with journalists, editors, bloggers, and influencers
- Coordinate interviews and media opportunities for Gambling.com Group experts and spokespeople
- Collaborate with SEO, editorial, research, and social teams to develop linkable assets and newsworthy campaigns
- Monitor media opportunities and news trends to identify timely PR angles
- Track campaign performance and report on backlinks, placements, and traffic impact
- Strong written and verbal communication skills
- Minimum 2-4 years experience in digital PR outreach or media relations
- Understanding of SEO and link-building through earned media placements
- Comfortable working with data and turning insights into media-friendly stories
- Strong research abilities and attention to detail
- Familiarity with news cycles and ability to craft timely, compelling pitches
- Ability to manage multiple PR campaigns simultaneously
- Strong organizational skills and follow-through
- Self-motivated and comfortable working in a remote, collaborative environment
- Comprehensive Health Insurance (Medical, Dental, Vision)
- Flexible work environment and home office available
- Generous paid time off
- Home office allowance
- Gym & Leisure Allowance
- All the hardware and software you need to be successful
- Access to courses for Personal and Career Development
- Company Paid Volunteer Day
Gambling.com Group is a multi-award-winning performance marketing company and a leading provider of digital marketing services active exclusively in the online gambling industry. The Group has a workforce of more than 300 and operates from offices in Ireland, the United States and Malta. Through its proprietary technology platform, the Group publishes a portfolio of premier branded websites, including Gambling.com and Bookies.com. Founded in 2006, the Group owns and operates more than 50 websites in seven languages across 15 national markets covering all aspects of the online gambling industry, including iGaming and sports betting, and the fantasy sports industry. Gambling.com Group is publicly traded on the Nasdaq Global Market under the ticker GAMB.
