SEO Specialist
The SEO Specialist is a tactical and hands-on role, forming the foundation of the SEO team. This individual is responsible for executing the day-to-day SEO activities that directly impact organic visibility and traffic across specific websites or sections of a larger affiliate network. The role focuses on implementing the SEO strategy, conducting keyword research, optimizing content, performing audits, coordinating with link-building agencies and working on other link-building and digital PR activities and analyzing performance to ensure all content and technical elements are search-engine ready.
- Conduct in-depth keyword research to identify new content opportunities and optimize existing pages for targeted queries.
- Perform regular on-page SEO audits and implement updates to meta titles, descriptions, header tags, image alt text, content structure, and internal linking.
- Monitor website performance using tools such as Google Analytics, Google Search Console, Ahrefs, and SEMrush.
- Collaborate with content teams and give directives to ensure SEO best practices are embedded in new articles, reviews, and pages.
- Assist with technical SEO checks, including identifying and resolving crawl errors, broken links, duplicate content, and page speed issues.
- Track keyword rankings and prepare regular reports on SEO performance for assigned websites or verticals.
- Support outreach and link-building efforts by identifying potential opportunities and coordinating with relevant teams.
- Stay updated on the latest SEO trends, algorithm updates, and industry best practices.
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field is preferred.
- Certifications in SEO or digital marketing (e.g., Google Analytics, HubSpot, Moz, SEMrush Academy) are a plus.
- 1–3 years of hands-on SEO experience, ideally in an affiliate or content-driven environment.
- Familiarity with optimizing large volumes of content or managing SEO across multiple websites.
- Experience working in performance-focused teams where organic traffic is a primary KPI.
- iGaming or similarly regulated industry experience is advantageous.
- Proficiency in SEO tools: Ahrefs, SEMrush, Moz, Screaming Frog, and keyword tracking tools.
- Competence with Google Search Console, Google Analytics (GA4), and basic Excel/Sheets for reporting.
- Working knowledge of HTML and experience with CMS platforms (e.g., WordPress, Drupal, or custom systems).
- Understanding of on-page, technical, and off-page SEO fundamentals.
- AI Proficiency & Automation: Proven expertise in advanced prompt engineering and using generative AI tools to enhance technical SEO practices, particularly in automating audits, optimizing for entity recognition, and streamlining data analysis for faster strategy execution.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
- Attention to detail and accuracy when managing content, links, and website cluster structures.
- Self-motivated and capable of managing tasks independently within deadlines.
- Good organizational and time management skills to handle multiple priorities.
- Eagerness to learn and stay updated in the fast-moving SEO landscape.
- Familiarity with iGaming terminology such as “free spins,” “no deposit bonus,” “cashback,” and “wagering requirements.”
- Understanding of different iGaming verticals (e.g., casino, sportsbook, poker, bingo) and how SEO varies across them.
- Awareness of compliance standards and restrictions when optimizing content for regulated markets.
- Hybrid work model - flexibility to split time between home and office
- Daily office lunches with varied menus to suit all dietary preferences
- 25 days of vacation to rest and recharge
- Birthday Leave - a day off to celebrate your special day
- “Me Time” Day - a day dedicated to your wellbeing
- Annual Volunteer Day - support a cause that matters to you
- 100% paid maternity leave
- Career progression pathways and ongoing support
- Free access to Udemy learning platform
- Annual €400 wellbeing benefit
- Monthly €35 home office allowance
- Flexible morning start - begin your day anytime between 8:00 and 9:30 AM
- Private health insurance - including dental and physical therapy
- Anniversary rewards at 3, 5, and 10 years
- Team building budget
- A vibrant culture with regular events, social gatherings, and team celebrations
Welcome to Gentoo Media. We help brands reach their potential through our iGaming affiliate solutions by providing high-quality traffic via our market-leading websites and paid marketing expertise, ensuring long-term sustainable growth for all our partners. With more than 17 years of experience, Gentoo Media is a leading affiliate in the online casino and sportsbook industry through our extensive portfolio of products and services, featuring our flagship websites AskGamblers, Time2Play, CasinoTopsOnline, WSN, Casinomeister, and our SaaS brand-protection tool GiG Comply. Our sites attract millions of players annually who seek expert reviews, exclusive offers, and the excitement of exploring both emerging and established online casino and sportsbook brands. We manage over 150 websites globally, enabling our partners to increase their player engagement and brand visibility. We connect operators and players with their perfect match. At Gentoo Media, we employ more than 300 people, from more than 50 nationalities around the world. Our headquarters is located in Malta, in addition to our offices in Denmark, Serbia, and Spain. Our “get more” promise applies to any and every aspect of our business and reflects our unwavering commitment in going the extra mile to deliver superior results, growth, success, and sustainable long-term partnerships, exceeding our partners’ expectations. You get more with us in terms of affiliation, products and services, partnership, and as an employee. At Gentoo, you get more.
