Brand Activations Specialist
Our client, Jugabet, is a brand and gaming platform accessible to players in Latin America. With a strong regional focus and localized strategies, Jugabet is quickly becoming a key player in the market.
- Plan, organize, and execute offline activations at stadiums, fan zones, bars, and other event venues;
- Develop and implement creative strategies to engage audiences on-site and maximize participation;
- Collaborate with external vendors, agencies, and partners to ensure seamless activation delivery;
- Oversee activation budgets, ensuring cost-effectiveness and financial accountability;
- Monitor activation set-ups, ensuring execution aligns with brand standards and agreed concepts;
- Work closely with marketing, crm and operations teams to align activations with broader brand strategies;
- Measure and report on the effectiveness of activations, collecting feedback and insights for continuous improvement.
- 3+ years of experience in event production, brand activations, or BTL agencies;
- Upper-intermediate to advanced English level (for professional business communication and reporting);
- Full professional fluency in Spanish for vendor management and on-site coordination;
- Proven track record of delivering events from scratch (Concept → Execution → Wrap-up), taking full ownership of the project lifecycle;
- Extensive on-site experience managing multiple activations simultaneously in fast-paced environments;
- Experience across diverse formats including corporate, sports, VIP, and large-scale brand experiences;
- Deep knowledge of production materials and elements (graphics, structures, furniture, POP, and lighting);
- Solid understanding of technical production, including audio, video, staging, and basic electrical requirements;
- Ability to read and interpret layouts, plans, technical riders, and 3D renders;
- Strict adherence to brand implementation standards within physical and built environments;
- Expertise in budget preparation, quotation comparison, and strict cost control to ensure project profitability;
- Ability to measure activation performance using data points like participation, engagement levels, and audience feedback;
- A practical, solution-oriented mindset with the ability to react quickly to on-site issues and unexpected situations;
- Experience coordinating and negotiating with production companies, specialized vendors, and technical teams;
- High attention to detail regarding branding, set-up quality, and the overall aesthetic experience;
- Strong understanding of brand implementation standards in physical environments;
- Availability to work weekends, extended hours and event days.
- Adaptability in fast-paced, high-pressure environments, maintaining your cool and making sharp decisions when it counts;
- Flexibility to be where the action is, including availability for weekends, extended hours, and event days;
- Team player skills with the ability to present and explain initiatives.
- Health & Wellness Focus;
- Global Medical Coverage;
- Growth Opportunities;
- Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);
- Performance-Driven Rewards;
- Dynamic Work Environment.
Growe is a leading business advisory and services group in iGaming and Entertainment. We are creators of strategies that work and solutions that scale. Combining strategic vision with hands-on expertise, we help businesses navigate the fast-evolving industry, seize new opportunities, enter new markets, and achieve sustainable growth. Our expertise spans across key areas: from business and brand strategy development to market research, marketing solutions, IT customization, organizational structuring, and talent management. We partner with our clients to turn challenges into competitive advantages, ensuring successful market entries and long-term global expansion. We Are Opportunities Unlockers. Our approach is rooted in identifying potential and unlocking opportunities — whether it’s launching new iGaming brands worldwide or giving our team players a once-in-a-lifetime chance to thrive. Grow. Win. Repeat.