CRM Manager
Our client is an international online gaming company focused on delivering engaging and innovative gaming experiences, leveraging modern technologies to provide high-quality products and services for a global audience.
- Design, launch, and optimise end-to-end CRM journeys across multiple channels, including Welcome, Retention, and Reactivation flows
- Own and execute a localised CRM strategy focused on increasing player lifetime value, improving retention, and reducing churn
- Define and evolve customer segmentation, including behavioural, value-based, and lifecycle approaches, to enable highly targeted promotions
- Collaborate closely with Product to integrate and promote gamified and other product features within the CRM lifecycle
- Propose, test, and scale new promotional mechanics, offers, and communication approaches based on data
- Own campaign planning and execution across channels, ensuring high quality, consistency, and performance
- Deep dive into key CRM performance metrics
- Translate data into actionable insights to improve communication strategy and bonus efficiency
- Align CRM initiatives with Marketing and Product priorities to ensure a consistent user experience
- 2+ years of experience in CRM or lifecycle marketing, in iGaming, with experience across both sportsbook and casino products
- Proven experience designing and executing CRM campaigns across the full lifecycle, including onboarding, retention, and reactivation
- Strong understanding of business KPIs, such as NGR, Active Days, Churn Rate, and ARPU, with the ability to translate data into actions
- Proven experience with CRM and performance tracking tools, such as Tableau or similar
- Understanding of segmentation strategies, including behavioural, value-based, and lifecycle approaches
- Strong interest in gamification and player psychology, with a clear understanding of user engagement drivers
- Experience working with cross-functional teams, including Product, Marketing, and Analytics, and aligning CRM initiatives with broader business goals
- Intermediate English and higher, both spoken and written
Growe is a leading business advisory and services group in iGaming and Entertainment. We are creators of strategies that work and solutions that scale. Combining strategic vision with hands-on expertise, we help businesses navigate the fast-evolving industry, seize new opportunities, enter new markets, and achieve sustainable growth. Our expertise spans across key areas: from business and brand strategy development to market research, marketing solutions, IT customization, organizational structuring, and talent management. We partner with our clients to turn challenges into competitive advantages, ensuring successful market entries and long-term global expansion. We Are Opportunities Unlockers. Our approach is rooted in identifying potential and unlocking opportunities — whether it’s launching new iGaming brands worldwide or giving our team players a once-in-a-lifetime chance to thrive. Grow. Win. Repeat.