CRM Manager
Assist the Head of Region in the design and execution of a localized CRM strategy focused on increasing Player Lifetime Value (LTV) and reducing churn;
Design, set up, and optimize end-to-end user journey campaigns (Welcome, Retention, Reactivation) across multiple channels;
Collaborate closely with the Product Department to launch and promote gamified features (Tournaments, Scratch Cards, Missions), ensuring they are integrated seamlessly into the CRM lifecycle;
Actively propose and test new promotional ideas, mechanics, and communication styles tailored to the Regions user’s preferences;
Monitor campaign performance, conduct A/B testing, and provide actionable insights to refine the communication strategy and bonus efficiency.
2 years of experience in CRM or Lifecycle Marketing, ideally within the iGaming, Fintech, or high-frequency E-commerce sectors;
Solid understanding of retention KPIs (NGR, Active Days, Churn Rate) and the ability to interpret data to drive decisions;
A strong interest in gamification and "player psychology"—knowing what makes a user come back and engage with the product.
It's a perfect match if you have those personal features:
High attention to detail, ensuring data accuracy across management reporting;
Strong analytical and decision-making abilities;
Ability to thrive in a fast-paced environment;
A passion for understanding and meeting customer needs.
Health & Wellness Focus;
Global Medical Coverage;
Growth Opportunities;
Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);
Performance-Driven Rewards;
Dynamic Work Environment.
Growe is a leading business advisory and services group in iGaming and Entertainment. We are creators of strategies that work and solutions that scale. Combining strategic vision with hands-on expertise, we help businesses navigate the fast-evolving industry, seize new opportunities, enter new markets, and achieve sustainable growth. Our expertise spans across key areas: from business and brand strategy development to market research, marketing solutions, IT customization, organizational structuring, and talent management. We partner with our clients to turn challenges into competitive advantages, ensuring successful market entries and long-term global expansion. We Are Opportunities Unlockers. Our approach is rooted in identifying potential and unlocking opportunities — whether it’s launching new iGaming brands worldwide or giving our team players a once-in-a-lifetime chance to thrive. Grow. Win. Repeat.