Gamification Manager
Our client is an international online gaming company focused on delivering engaging and innovative gaming experiences, leveraging modern technologies to provide high-quality products and services for a global audience.
- Own the execution of gamification strategies to drive player activation, retention, and reactivation
- Design, launch, and optimise gamification campaigns, including tournaments, missions, and quests
- Define and apply player segmentation to deliver targeted and personalised gamification experiences
- Manage and maintain gamification content within the back office, ensuring accuracy, consistency, and quality
- Ensure all gamification content aligns with the overall promotional and brand strategy
- Own the gamification calendar, plan initiatives, prioritise effectively, and ensure timely execution
- Continuously test and validate all setups to ensure a flawless player experience and correct campaign functionality
- Collaborate cross-functionally with Product, Marketing, CRM, Design, Content, and Analytics teams to deliver impactful campaigns
- 1.5+ years of experience in CRM, Retention, or Gamification roles within iGaming
- Hands-on experience with gamification mechanics, such as bonuses, quests, missions, tournaments, and level systems
- Experience working with gamification platforms, such as Smartico or similar tools
- Strong understanding of player behaviour, motivation drivers, and engagement mechanics
- Strong analytical mindset and ability to evaluate performance and optimise campaigns based on data
- Experience working with cross-functional teams, including Product, Design, Data, and Content
- High attention to detail and ability to manage multiple campaigns simultaneously
- Upper-Intermediate English, both spoken and written
Growe is a leading business advisory and services group in iGaming and Entertainment. We are creators of strategies that work and solutions that scale. Combining strategic vision with hands-on expertise, we help businesses navigate the fast-evolving industry, seize new opportunities, enter new markets, and achieve sustainable growth. Our expertise spans across key areas: from business and brand strategy development to market research, marketing solutions, IT customization, organizational structuring, and talent management. We partner with our clients to turn challenges into competitive advantages, ensuring successful market entries and long-term global expansion. We Are Opportunities Unlockers. Our approach is rooted in identifying potential and unlocking opportunities — whether it’s launching new iGaming brands worldwide or giving our team players a once-in-a-lifetime chance to thrive. Grow. Win. Repeat.