Head of CRM
Our client is an international online gaming company offering sports betting and casino services, with a significant presence in Latin America. Strategic focus is to deliver a high-quality, personalized gaming experience, leveraging advanced technology and localized services to cater to the preferences of the different Latin American players. Develop and launch own Casino Games, as well as operate own CRM, CS and Back-office platforms.
- Develop and execute a CRM strategy for a specific LATAM market
- Own the full player lifecycle, including onboarding, retention, reactivation, and VIP management
- Implement advanced player segmentation based on behavioral and financial data
- Manage multi-channel communications (email, SMS, push notifications, in-app messaging, etc.)
- Optimize bonus strategies and promotional campaigns
- Lead A/B testing initiatives and continuously improve CRM performance
- Monitor and improve key KPIs such as LTV, ARPU, Retention Rate, Churn, and NGR
- Collaborate closely with BI, Marketing, Product, and VIP teams
- Manage and develop a CRM team
- 5+ years of experience in CRM
- 2+ years of experience in iGaming
- Strong understanding of player lifecycle management and retention mechanics
- Proven experience in managing a team
- Strong analytical mindset with a performance-driven approach
- Experience working with CRM platforms such as Optimove, Salesforce, FastTrack, Smartico, or similar
- English level — Upper-Intermediate or higher
- Experience with LATAM markets — nice to have
- Spanish — nice to have
- Health & Wellness Focus
- Global Medical Coverage
- Growth Opportunities
- Benefits Programs (compensation for the gym/stomatology/psychological service & etc.)
- Performance-Driven Rewards
- Dynamic Work Environment
Growe is a leading business advisory and services group in iGaming and Entertainment. We are creators of strategies that work and solutions that scale. Combining strategic vision with hands-on expertise, we help businesses navigate the fast-evolving industry, seize new opportunities, enter new markets, and achieve sustainable growth. Our expertise spans across key areas: from business and brand strategy development to market research, marketing solutions, IT customization, organizational structuring, and talent management. We partner with our clients to turn challenges into competitive advantages, ensuring successful market entries and long-term global expansion. We Are Opportunities Unlockers. Our approach is rooted in identifying potential and unlocking opportunities — whether it’s launching new iGaming brands worldwide or giving our team players a once-in-a-lifetime chance to thrive. Grow. Win. Repeat.