Head of VIP
Our client is an international online gaming company offering sports betting and casino services, with a significant presence in Latin America. Strategic focus is to deliver a high-quality, personalized gaming experience, leveraging advanced technology and localized services to cater to the preferences of the different Latin American players. Develop and launch own Casino Games, as well as operate own CRM, CS and Back-office platforms.
- Build and manage VIP lifecycle journeys (retention, reactivation, loyalty growth)
- Develop and execute a comprehensive VIP strategy
- Lead and scale the VIP management team
- Define segmentation strategy for high-value players
- Optimize VIP bonus models, rewards, and loyalty programs
- Monitor and improve key KPIs: VIP LTV, ARPU, Retention Rate, NGR, churn
- Ensure high-quality personalized communication across channels
- Collaborate closely with CRM, BI, Marketing, and Product teams
- Control VIP budgets and ensure ROI-positive bonus allocation
- 5+ years of experience in iGaming
- 3+ years of experience in VIP management or high-value player retention
- Proven experience managing VIP teams
- Strong understanding of player segmentation and monetization strategies
- Experience working with bonus cost optimization and ROI modeling
- Strong analytical skills and data-driven mindset
- English level - at least Upper-Intermediate
- Spanish - will be a plus
- Health & Wellness Focus
- Global Medical Coverage
- Growth Opportunities
- Benefits Programs (compensation for the gym/stomatology/psychological service & etc.)
- Performance-Driven Rewards
- Dynamic Work Environment
Growe is a leading business advisory and services group in iGaming and Entertainment. We are creators of strategies that work and solutions that scale. Combining strategic vision with hands-on expertise, we help businesses navigate the fast-evolving industry, seize new opportunities, enter new markets, and achieve sustainable growth. Our expertise spans across key areas: from business and brand strategy development to market research, marketing solutions, IT customization, organizational structuring, and talent management. We partner with our clients to turn challenges into competitive advantages, ensuring successful market entries and long-term global expansion. We Are Opportunities Unlockers. Our approach is rooted in identifying potential and unlocking opportunities — whether it’s launching new iGaming brands worldwide or giving our team players a once-in-a-lifetime chance to thrive. Grow. Win. Repeat.