Influence Marketing Manager
Growe is a leading business advisory and services group in iGaming and Entertainment. Creators of strategies that work and solutions that scale. Combining strategic vision with hands-on expertise, Growe helps businesses navigate the fast-evolving industry, seize new opportunities, enter new markets, and achieve sustainable growth.
- Develop and execute local influencer marketing strategies to drive deposits, revenue growth, and ROI
- Identify, attract, and onboard relevant streamers, tipsters, and micro-influencers across LatAm region
- Build and scale long-term partnerships with local influencers in performance-driven environments
- Manage influencer campaigns end-to-end: brief creation, negotiation, technical task preparation, content approval, publishing control, and performance tracking
- Monitor and optimize campaign results based on key metrics such as deposits, reach, CPA, engagement, and ROI
- Conduct ongoing market and competitor research to stay ahead of local trends and identify new growth opportunities
- Manage allocated budgets and ensure efficient spending aligned with performance goals.
- 1+ year of proven experience in influencer marketing, affiliate marketing, or digital marketing (experience in betting/iGaming is highly preferred)
- Hands-on experience working with influencer traffic and performance-based campaigns
- Strong knowledge of YouTube, Instagram, TikTok, streaming platforms, and local social media ecosystems
- Understanding of core performance metrics (CPA, ROI, conversion rate, engagement rate)
- Experience in negotiations and closing partnership deals
- Good command of Google Workspace (Docs, Sheets, Slides, Drive)
- Upper-Intermediate English or higher (both written and spoken)
- Strong understanding of the LatAm market
- Working with various revenue share, CPA, and Hybrid offers will be a plus.
- Strong communication and negotiation skills
- Ability to work independently and take ownership of your geo
- Commercial mindset with focus on measurable results
- Proactive, hands-on, and performance-driven attitude
- Creative and strategic thinker when building influencer partnerships.
- Health & Wellness Focus
- Growth Opportunities
- Performance-Driven Rewards
- Dynamic Work Environment
Growe is a leading business advisory and services group in iGaming and Entertainment. We are creators of strategies that work and solutions that scale. Combining strategic vision with hands-on expertise, we help businesses navigate the fast-evolving industry, seize new opportunities, enter new markets, and achieve sustainable growth. Our expertise spans across key areas: from business and brand strategy development to market research, marketing solutions, IT customization, organizational structuring, and talent management. We partner with our clients to turn challenges into competitive advantages, ensuring successful market entries and long-term global expansion. We Are Opportunities Unlockers. Our approach is rooted in identifying potential and unlocking opportunities — whether it’s launching new iGaming brands worldwide or giving our team players a once-in-a-lifetime chance to thrive. Grow. Win. Repeat.