Marketing Specialist
Our client is an international online gaming company focused on delivering engaging and innovative gaming experiences, leveraging modern technologies to provide high-quality products and services for a global audience. This position is ideal for individuals who aim to drive and scale traffic acquisition, optimize key marketing metrics, and analyze the full marketing funnel to identify growth opportunities.
- Drive and scale traffic acquisition across paid, affiliate, and organic channels
- Optimise key metrics (CAC, CPA, LTV, ROMI) to improve performance and profitability
- Analyse the full marketing funnel and identify growth opportunities
- Manage budgets, focusing on the most efficient and high-ROI channels
- Set up and maintain tracking systems (attribution, pixels, postbacks)
- Collaborate with Product, CRM, and Content teams to align efforts
- Test new channels, creatives, and strategies through A/B testing
- Improve marketing processes, automation, and reporting
- Work with affiliates and partners to grow external traffic
- Take ownership of results and drive continuous growth
- Experience in performance or digital marketing (traffic acquisition)
- Strong understanding of key metrics (CAC, CPA, LTV, ROMI) and funnel analysis
- Hands-on experience with tracking systems (pixels, postbacks, attribution tools)
- Experience managing and optimising marketing budgets
- Data-driven approach and ability to work with analytics
- Strong communication and negotiation skills
- Strong ownership and proactive mindset
- Ability to manage multiple priorities and execute effectively
- Attention to detail with a results-oriented approach
Growe is a leading business advisory and services group in iGaming and Entertainment. We are creators of strategies that work and solutions that scale. Combining strategic vision with hands-on expertise, we help businesses navigate the fast-evolving industry, seize new opportunities, enter new markets, and achieve sustainable growth. Our expertise spans across key areas: from business and brand strategy development to market research, marketing solutions, IT customization, organizational structuring, and talent management. We partner with our clients to turn challenges into competitive advantages, ensuring successful market entries and long-term global expansion. We Are Opportunities Unlockers. Our approach is rooted in identifying potential and unlocking opportunities — whether it’s launching new iGaming brands worldwide or giving our team players a once-in-a-lifetime chance to thrive. Grow. Win. Repeat.