Middle VIP Gamification Manager
This role is for a Middle VIP Gamification Manager who will be responsible for planning, executing, and analyzing gamification campaigns aimed at player activation, retention, and reactivation. The position involves creating player segments for these campaigns, managing content within the gamification back office, and ensuring content is published and updated accurately. The manager will also develop and maintain a gamification calendar, identify new gamification techniques, and ensure published content aligns with promotional concepts. Collaboration with various teams, including content writers and designers, is essential, as is testing set content and participating in hypothesis testing related to key metrics.
- Plan, execute, and analyze gamification campaigns for players’ activation, retention, and reactivation
- Analyze and create segments for gamification campaigns
- Manage content inside the gamification back office
- Publish and update content
- Develop and maintain a gamification calendar aligned with main goals and ensure deadlines are met
- Assist in identifying new gamification techniques available for setup in the gamification back office to maintain a high level of customer engagement
- Ensure published content follows the overall promo concept
- Collaborate with content writers, designers, and other stakeholders as needed
- Test the set content to make sure everything is working correctly
- Participate in hypothesis testing related to retention and activation metrics
- 1.5+ years of experience in CRM, Retention, or Gamification Management within the iGaming industry
- Experience with bonus mechanics, quests, level systems, and tournaments
- High attention to detail, creativity, and understanding of player motivation dynamics
- Comfortable working cross-functionally with product, design, data, and communications teams
- Hands-on experience with the Smartico platform
- Reliability
- Adaptability
- Teamwork
- Health & Wellness Focus
- Global Medical Coverage
- Growth Opportunities
- Benefits Programs (compensation for the gym/stomatology/psychological service & etc.)
- Performance-Driven Rewards
- Dynamic Work Environment
Growe is a leading business advisory and services group in iGaming and Entertainment. We are creators of strategies that work and solutions that scale. Combining strategic vision with hands-on expertise, we help businesses navigate the fast-evolving industry, seize new opportunities, enter new markets, and achieve sustainable growth. Our expertise spans across key areas: from business and brand strategy development to market research, marketing solutions, IT customization, organizational structuring, and talent management. We partner with our clients to turn challenges into competitive advantages, ensuring successful market entries and long-term global expansion. We Are Opportunities Unlockers. Our approach is rooted in identifying potential and unlocking opportunities — whether it’s launching new iGaming brands worldwide or giving our team players a once-in-a-lifetime chance to thrive. Grow. Win. Repeat.