VIP CRM Team Lead
This role is for a VIP CRM Team Lead who will supervise and guide a team of CRM professionals. The position involves designing and implementing CRM strategies to enhance customer retention, engagement, and satisfaction. The team lead will monitor and analyze customer behavior to optimize CRM efforts and develop personalized communication and marketing campaigns for different customer segments. This role requires a deep understanding of the iGaming and Entertainment industry, with a focus on creating strategies that work and solutions that scale.
- Supervise and guide a team of CRM professionals, ensuring high performance and team development
- Design and implement CRM strategies to enhance customer retention, engagement, and satisfaction
- Monitor and analyze customer behavior to optimize CRM efforts
- Develop personalized communication and marketing campaigns for different customer segments
- Create and maintain customer segmentation models based on behavior, value, and preferences
- Develop targeted campaigns to increase customer loyalty, win-back efforts, and reactivation strategies
- Oversee the execution of CRM campaigns across multiple channels (email, SMS, push notifications, etc.)
- Ensure campaigns are optimized for maximum customer engagement and ROI
- Monitor key performance metrics of each campaign and adjust strategies accordingly
- Work closely with the marketing and product teams to align CRM initiatives with brand objectives and product offerings
- Manage and allocate the CRM team's budget effectively to maximize campaign impact and resources
- 3+ years of experience in CRM within the iGaming industry
- Experience managing VIP segments and executing high-value retention strategies
- Strong analytical and data interpretation skills with the ability to make strategic decisions based on data
- Proficiency in CRM tools, marketing automation platforms, and performance tracking tools
- Deep understanding of sport/casino specifics
- Experience with different communication channels (email/SMS/push/pop-up)
- Strong communication and presentation skills with the ability to create and deliver compelling reports and proposals
- Leadership skills, ability to lead a strong team of CRM Managers
- Out of the box and creative thinking
- Problem-solving skills
- Health & Wellness Focus
- Global Medical Coverage
- Growth Opportunities
- Benefits Programs (compensation for the gym/stomatology/psychological service & etc.)
- Performance-Driven Rewards
- Dynamic Work Environment
Growe is a leading business advisory and services group in iGaming and Entertainment. We are creators of strategies that work and solutions that scale. Combining strategic vision with hands-on expertise, we help businesses navigate the fast-evolving industry, seize new opportunities, enter new markets, and achieve sustainable growth. Our expertise spans across key areas: from business and brand strategy development to market research, marketing solutions, IT customization, organizational structuring, and talent management. We partner with our clients to turn challenges into competitive advantages, ensuring successful market entries and long-term global expansion. We Are Opportunities Unlockers. Our approach is rooted in identifying potential and unlocking opportunities — whether it’s launching new iGaming brands worldwide or giving our team players a once-in-a-lifetime chance to thrive. Grow. Win. Repeat.