VIP Gamification Manager
This role is for a VIP Gamification Manager at Jugabet, a brand and gaming platform focused on the Latin American market. The manager will be responsible for leading the development and execution of gamification strategies specifically for VIP players, aiming to enhance engagement and loyalty.
The position requires a deep understanding of user behavior and data-driven decision-making to optimize gamification mechanics and personalized experiences for this key player segment. Collaboration with various internal teams is essential for successful implementation.
- Led the management and development of gamification mechanics for VIP players, generating and launching engaging concepts such as lootbox maps, mini-games, and scratch cards with both online and offline rewards
- Design and execution of VIP-focused tournaments, alongside managing CRM bonus campaigns and user communications to maximize engagement
- Continuously monitor campaign performance on a daily basis, driving iterative improvements, and optimize results through data-driven decisions
- Conduct in-depth analysis of user behavior and key product metrics, and extract actionable insights from each launch
- Implement deep segmentation of VIP players to deliver highly personalized gamification experiences
- Collaborate cross-functionally with VIP Account Managers, Product Content Managers, VIP CRM, Marketing, Design, Sponsorship, and Brand teams to ensure seamless execution and alignment
- Proven experience as a CRM, Retention or Gamification Manager in Online Gambling products
- Experience with different CRM systems is a must (Smartico etc)
- Work experience with VIP audience
- Focus on user acquisition, engagement, retention, and loyalty (B2C)
- Experience with user segmentations
- Experience with analytics tools
- Experience working with cross-functional teams
- Fluent in setting up bonus offers (free spins, cashbacks, deposit bonuses)
- English - Upper-Intermediate or higher
- Spanish will be a plus
- Friendly, professional, and result-oriented mindset
- Curiosity and attention to details
- Proactivity, ability to test ideas and iterate
- Health & Wellness Focus
- Global Medical Coverage
- Growth Opportunities
- Benefits Programs (compensation for the gym/stomatology/psychological service & etc.)
- Performance-Driven Rewards
- Dynamic Work Environment
Growe is a leading business advisory and services group in iGaming and Entertainment. We are creators of strategies that work and solutions that scale. Combining strategic vision with hands-on expertise, we help businesses navigate the fast-evolving industry, seize new opportunities, enter new markets, and achieve sustainable growth. Our expertise spans across key areas: from business and brand strategy development to market research, marketing solutions, IT customization, organizational structuring, and talent management. We partner with our clients to turn challenges into competitive advantages, ensuring successful market entries and long-term global expansion. We Are Opportunities Unlockers. Our approach is rooted in identifying potential and unlocking opportunities — whether it’s launching new iGaming brands worldwide or giving our team players a once-in-a-lifetime chance to thrive. Grow. Win. Repeat.