Marketing Manager E-Sport Junior
Description
This role is for a Marketing Manager specializing in E-Sport, with a junior level of experience. The position is open to candidates in Armenia, Poland, and Ukraine, and offers a remote working model.
Responsibilities
- Monthly planning and compilation of esports marketing activities;
- Organization of promotions, raffles, and other activities to retain and return the player;
- Creation of a communication plan with players via SMS, e-mail, messengers, push and social networks;
- Calculation of predictions, analytics of held actions;
- Management of expenditure planning and reporting;
- Setting up trigger chains;
- Communication with the team to develop a general strategy;
- Analysis of the market and competitors;
- Setting tasks for the employees of cross-departments.
Requirements
- Knowledge of the basic betting terms and mechanics;
- Experience in drafting and conducting marketing activities for player retention and return;
- Experience with client segmentation;
- Strong English skills, with the ability to write and communicate briefs and tasks;
- Knowledge of market and competitor analysis methods;
- Understanding of basic approaches to A/B testing and hypothesis testing to optimize marketing activities;
- Analytical mindset;
- Knowledge of marketing and niche metrics: LTV, ARPU, RR, CR, GGR, NGR, etc;
- Knowledge of esports disciplines that constantly appear in the lines (names of tournaments, teams, clubs, top players, logos, etc.);
- Understanding the odds in betting and how to calculate them;
- Experience working with analytics tools: GA, Tableau, Voluum, Power BI, Google Data Studio.
- Being an esports fan
- Attention to detail;
- Autonomy and proactivity in work;
- Openness and directness in communication.
Benefits
- An exciting and challenging job in a fast-growing business groups, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more
- Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed
- Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day
- Modern corporate equipment based on macOS or Windows and additional equipment are provided
- Paid vacations, sick leave, personal events days, days off
- Corporate health insurance program for your well-being
- Referral program
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
- Rewards program for mentoring and coaching colleagues
- Free internal English courses
- Yoga classes to help you stay active and energized
- In-house Travel Service
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays
- Company events, team buildings
About Pin-Up Global
PIN-UP Global is an international holding specializing in the development and implementation of advanced technologies, B2B solutions, and innovative products for the iGaming industry.