Media Buyer
PIN-UP is looking for a Senior Media Buyer to join their remote team. This role involves user acquisition and retention campaigns for a consumer product within the gambling industry. The ideal candidate will have experience with ad networks, setting up tasks for video creatives, A/B testing, campaign optimization, and understanding user journeys and segmentation. Familiarity with tools like Jira and Tableau, as well as working with pixels and postbacks, is expected. Remote work experience, particularly in an international team, is a plus. The role requires flexibility, a continuous improvement mindset, and the ability to manage large ad budgets independently. Good English communication skills are essential.
- Launch retargeting and performance campaigns
- Research new direct publishers that can be integrated via RTB or XML
- Manage the structure of retargeting campaigns
- Close work with existing campaigns
- 1+ years of proven track in building marketing retention campaigns for a consumer product through ad networks
- Previous experience with ad networks
- Gambling experience is mandatory
- Work with creatives, experience with setting up tasks for video creatives
- Experience in A/B testing and campaign optimization
- Ability to identify issues within campaigns and develop solutions quickly
- Understanding user journey, user segmentation, engagement, and customer experience
- Ability to analyze and understand such metrics as CTR, CR, CPA
- Previous work with such tools as Jira, Tableau
- Understanding how to work with pixels, postbacks, user cookies
- Remote work experience: ideally, in an international team
- Flexible and open to feedback, with a continuous improvement mindset
- Comfortable working independently and managing large-scale ad budgets
- Good English communication skills
- Previous experience with Ubidex or other platforms for retargeting
- Previous experience with Volume, Keitaro
PIN-UP Global is an international holding specializing in the development and implementation of advanced technologies, B2B solutions, and innovative products for the iGaming industry.