Retention Marketing Manager
Description
The Retention Marketing Manager will be responsible for developing and executing retention and reactivation campaigns tailored to regional market trends and cultural nuances. This role involves analyzing performance metrics, planning monthly campaigns, and optimizing promotional activities through A/B testing and hypothesis testing. The manager will also be responsible for calculating campaign effectiveness, analyzing post-campaign results, and developing player segmentation strategies to personalize marketing efforts.
Responsibilities
- Build and lead a cross-functional team within the assigned region
- Ensure team motivation, professional growth, and alignment with strategic regional goals
- Analyze current performance metrics, set priorities, and develop plans to achieve regional KPIs
- Plan monthly retention and reactivation campaigns, customized for regional market trends, cultural nuances, and the competitive landscape
- Apply A/B testing and hypothesis testing to optimize promotional activities
- To calculate predictions of the effectiveness of planned campaigns
- Analyze post-campaign results, prepare detailed reports, and propose follow-up hypotheses
- Develop and maintain player segmentation strategies to personalize marketing activities
Requirements
- Gambling experience is mandatory
- Strong English skills, with ability to write and communicate briefs and tasks
- Experience in drafting and conducting marketing activities for player retention and return
- Experience with client segmentation
- Analytical mindset, ability to calculate the economics of promos as well as analyze the results
- Knowledge of marketing metrics: MAU/DAU, LTV, ARPU, RR, GGR, NGR, etc.
- Understanding of basic approaches to A/B testing and hypothesis testing to optimize marketing activities
- Creativity
- Experience leading a team
- Experience working with LatAm geos
- Knowledge of the main providers and manufacturers of games and slots
- Knowledge of market and competitor analysis methods
- Attention to detail
- Time & Priority Management
- Adaptability & Flexibility
- Openness and directness in communication
Benefits
- An exciting and challenging job in a fast-growing holding, the opportunity to be part of a multicultural team of top professionals in Marketing, Management, Operations, Engineering and Architecture, etc
- Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed
- Laptop & all necessary equipment for work according to the holding standards
- Paid vacations, sick leave, personal events days, days off
- Referral program enjoy cooperation with your colleagues and get the bonus
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
- Rewards program for mentoring and coaching colleagues
- Free internal English courses
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, PIN-UP clubs for movie / book / pets lovers and more
- Other benefits could be added based on your location.
About Pin-Up Global
PIN-UP Global is an international holding specializing in the development and implementation of advanced technologies, B2B solutions, and innovative products for the iGaming industry.