Data Analyst
This Data Analyst role sits within the Data Intelligence Unit (DIU) and is focused on insight generation, analytical problem-solving, and decision support, not just reporting. The role is responsible for improving the organisation’s understanding of customers, behaviours, and performance drivers by moving beyond surface-level trends to explain underlying causes, quantify impact, and support evidence-based decision-making across Content, Commercial, CRM, Product, and Leadership teams. This role is particularly well suited to an analyst who enjoys working with complex behavioural data, thrives in ambiguous problem spaces, and wants to influence strategy through rigorous analysis. An interest in sport and betting markets is helpful for context, but analytical curiosity and critical thinking are essential. This role is a hybrid role based in our Central London Office near Southbank 3 days a week, with 2 days from home.
- Go beyond BAU reporting to proactively identify trends, patterns, and opportunities in customer behaviour, lifecycle progression, segmentation, and product engagement, linking insight to commercial and strategic outcomes.
- Work closely with squads, product teams, and leadership to understand challenges, shape hypotheses, and deliver insights that influence strategic decisions.
- Translate complex datasets and analysis into clear, compelling narratives that drive action, ensuring insights are accessible and meaningful for stakeholders with varying levels of data fluency.
- Develop and implement robust measurement frameworks, including test-and-learn approaches, to evaluate the success of business changes and ensure decisions are evidence-based and continuously refined.
- Advocate for data as a strategic asset, challenging assumptions and embedding insight-led decision-making across Content, Product, CRM, and Commercial teams.
- Streamline and automate recurring reporting and analysis, maximising time spent on high-value insight generation rather than manual data preparation.
- Strong SQL skills, with the ability to query, join, and manipulate large and complex datasets
- Strong working knowledge of Python for data analysis and automation (e.g. pandas, numpy)
- Ability to understand new datasets quickly and extract meaningful insights.
- Experience working with large, complex datasets across multiple sources.
- Proficiency in data visualisation tools (Looker Studio), with a focus on creating actionable insights rather than static reporting.
- Hands-on experience with product analytics tools (e.g., Google Analytics, Amplitude, Mixpanel).
- Ability to work independently, defining topics for analysis and driving them to completion.
- Strong communication skills, with the confidence to present findings and challenge assumptions.
- Background in Mathematics, Statistics, Data Science, or a related quantitative discipline (Desirable).
- An interest in sport, betting markets, or data-driven digital products (Desirable).
- Private medical insurance
- Excellent parental leave
- A working globally policy
- Mental health support
- Assistance programs
- Social gatherings
- Pension scheme
- Various other benefit schemes
- Birthdays off work
- 25 days of holiday per year
- Life assurance
- Exclusive perks like the Star card and our Step Further Awards
- Season Ticket Loan
- Cycle to Work Scheme
- Complimentary access to our Racing Post Members Club, complete with an Ultimate Membership
- Volunteer two days per year with our charity partner
Spotlight Sports Group is a global media and technology company with a clear purpose, to set the standard for trusted, customer-driven experiences across global racing and sports betting. Guided by our mission to create experiences that fans love, we combine more than 40 years of Racing Post heritage with bold innovation to deliver the next generation of content, data and digital products. We operate at the intersection of consumer media and B2B solutions. Our award-winning brands, including Racing Post, Pickswise, myracing and Free Super Tips, connect millions of fans with trusted insight, analysis and entertainment. Alongside this, our market-leading B2B products power the world’s biggest operators, affiliates and media groups. From our Superfeed content engine and Halo live streaming, to Spotlight iQ’s AI-driven insights and our digital and print betting shop displays, we help partners engage audiences, increase retention and drive sustainable growth. Retail remains a cornerstone of our success, with Racing Post newspapers and digital shop displays proven to enhance performance in thousands of betting shops worldwide. At the same time, we continue to invest heavily in innovation, from AI-powered content and multilingual translation to fully integrated digital platforms. Our international marketing agency, ICS-digital and ICS-translate, extends our reach even further, delivering localised content and campaigns across more than 80 languages. With over 400 employees worldwide, Spotlight Sports Group is trusted by leading names in betting, racing and sports media. By combining heritage, technology and expertise, we are powering growth and engagement across global racing and sports betting, today and for the future.
