Paid & Social Media Executive (Sports) - 12 month FTC
This role is for a Paid & Social Media Executive specializing in sports, for a 12-month fixed-term contract. The position is hybrid, based in London, England, United Kingdom. The executive will be responsible for executing and managing both organic social content and paid media campaigns within the UK and Irish markets. The goal is to build a strong sports betting brand presence and drive measurable growth.
- Lead day-to-day organic social content across X, Instagram, Facebook and TikTok, primarily focused on English football.
- Develop and maintain a consistent brand voice across all social platforms.
- Create engaging, platform-native copy and collaborate on supporting creative assets.
- Plan, launch and optimise paid social campaigns across Meta, X and TikTok across multiple brands.
- Manage campaign budgets and ensure spend is tracked and delivered effectively.
- Build and test audiences (including retargeting and lookalikes) to improve performance.
- Monitor, analyse and optimise both organic and paid performance using data-driven insights.
- Deliver clear performance reporting and actionable recommendations to stakeholders.
- Ensure all content and campaigns comply with gambling regulations.
- 2+ years’ experience in social media, with paid media experience advantageous.
- Strong knowledge of sports (especially English football) and betting audiences.
- Strong copywriting skills and understanding of social best practice.
- Confident in analysing performance data and optimising campaigns.
- Highly organised, detail-oriented and comfortable working at pace.
- Private medical insurance
- Excellent parental leave
- A working globally policy
- Mental health support
- Assistance programs
- Social gatherings
- Pension scheme
- Various other benefit schemes
- Birthdays off work
- 25 days of holiday per year
- Life assurance
- Star card
- Step Further Awards (employee recognition program)
- Season Ticket Loan
- Cycle to Work Scheme
- Complimentary access to Racing Post Members Club with Ultimate Membership
- Opportunity to volunteer two days per year with charity partner
Spotlight Sports Group is a global media and technology company with a clear purpose, to set the standard for trusted, customer-driven experiences across global racing and sports betting. Guided by our mission to create experiences that fans love, we combine more than 40 years of Racing Post heritage with bold innovation to deliver the next generation of content, data and digital products. We operate at the intersection of consumer media and B2B solutions. Our award-winning brands, including Racing Post, Pickswise, myracing and Free Super Tips, connect millions of fans with trusted insight, analysis and entertainment. Alongside this, our market-leading B2B products power the world’s biggest operators, affiliates and media groups. From our Superfeed content engine and Halo live streaming, to Spotlight iQ’s AI-driven insights and our digital and print betting shop displays, we help partners engage audiences, increase retention and drive sustainable growth. Retail remains a cornerstone of our success, with Racing Post newspapers and digital shop displays proven to enhance performance in thousands of betting shops worldwide. At the same time, we continue to invest heavily in innovation, from AI-powered content and multilingual translation to fully integrated digital platforms. Our international marketing agency, ICS-digital and ICS-translate, extends our reach even further, delivering localised content and campaigns across more than 80 languages. With over 400 employees worldwide, Spotlight Sports Group is trusted by leading names in betting, racing and sports media. By combining heritage, technology and expertise, we are powering growth and engagement across global racing and sports betting, today and for the future.
