Senior Data Analyst
The Senior Analyst sits within the Data Intelligence Unit (DIU) and is responsible for the operational leadership of the analytics function. This role combines hands-on analytical expertise with people leadership and delivery ownership. It is a player–coach position responsible for building capability and improving output quality across the function. The role reports into the Head of Data / DIU and acts as the operational bridge between strategic direction and delivery execution.
- Own the intake, scoping and prioritisation of analytics requests
- Manage workload planning and sequencing across the team
- Ensure deadlines and delivery standards are met
- Act as first point of escalation for analytical queries
- Line manage Analysts and Associate Analysts
- Conduct 1:1s, development planning and performance management
- Identify capability gaps and support hiring decisions
- Foster a culture of analytical rigour and commercial curiosity
- Lead complex analytical initiatives across Content, CRM, Product and Commercial
- Move beyond reporting to uncover behavioural drivers and quantify impact
- Shape hypotheses with stakeholders and translate findings into actionable recommendations
- Develop and oversee robust test-and-learn frameworks
- Review analytical outputs for methodological accuracy and clarity
- Promote best practice in SQL, Python and experimentation design
- Improve documentation and reproducibility standards
- Champion data governance and responsible data usage
- Identify opportunities to streamline recurring analysis
- Improve workflow efficiency and reduce manual reporting
- Support scalable analytics infrastructure
- Advanced SQL capability working with large-scale data warehouses (Snowflake experience desirable)
- Strong Python skills for analysis and automation (pandas, numpy; modelling libraries advantageous)
- Experience working with behavioural event data (Segment, Amplitude, GA, Mixpanel or similar)
- Proven experience influencing business decisions through analysis
- Experience mentoring or managing analysts
- Comfortable operating in ambiguous problem spaces
- Strong communication skills with the ability to challenge constructively
- Demonstrated commercial awareness
- Desirable: Experience in digital media, subscription businesses or betting markets
- Desirable: Experience building predictive or statistical models
- Desirable: Experience mentoring analysts
- Desirable: Background in Mathematics, Statistics, Economics, Data Science or similar
- Private medical insurance
- Excellent parental leave
- Working globally policy
- Mental health support
- Assistance programs
- Social gatherings
- Pension scheme
- Various other benefit schemes
- Birthdays off work
- 25 days of holiday per year
- Life assurance
- Star card
- Step Further Awards (employee recognition program)
- Season Ticket Loan (for hybrid workers)
- Cycle to Work Scheme (for hybrid workers)
- Complimentary access to Racing Post Members Club with Ultimate Membership
- Opportunity to volunteer two days per year with charity partner
Spotlight Sports Group is a global media and technology company with a clear purpose, to set the standard for trusted, customer-driven experiences across global racing and sports betting. Guided by our mission to create experiences that fans love, we combine more than 40 years of Racing Post heritage with bold innovation to deliver the next generation of content, data and digital products. We operate at the intersection of consumer media and B2B solutions. Our award-winning brands, including Racing Post, Pickswise, myracing and Free Super Tips, connect millions of fans with trusted insight, analysis and entertainment. Alongside this, our market-leading B2B products power the world’s biggest operators, affiliates and media groups. From our Superfeed content engine and Halo live streaming, to Spotlight iQ’s AI-driven insights and our digital and print betting shop displays, we help partners engage audiences, increase retention and drive sustainable growth. Retail remains a cornerstone of our success, with Racing Post newspapers and digital shop displays proven to enhance performance in thousands of betting shops worldwide. At the same time, we continue to invest heavily in innovation, from AI-powered content and multilingual translation to fully integrated digital platforms. Our international marketing agency, ICS-digital and ICS-translate, extends our reach even further, delivering localised content and campaigns across more than 80 languages. With over 400 employees worldwide, Spotlight Sports Group is trusted by leading names in betting, racing and sports media. By combining heritage, technology and expertise, we are powering growth and engagement across global racing and sports betting, today and for the future.
