Senior Product Manager Game Content Creation
Description
We are looking for a Senior Product Manager with a passion for mobile games and a proven track record of creating and delivering engaging, commercially successful gaming content. You’ll own the product vision and roadmap for the Content Creation product area, leading cross-functional game studios to drive growth, retention, and monetisation. As a senior voice in the product team, you’ll balance player delight with commercial performance - turning insights into actions and ensuring our games remain fun, fresh, competitive, safe and compliant.
Responsibilities
- Define and execute the product strategy and roadmap, prioritising high-impact initiatives for in-house gaming content to drive key outcomes and achieve OKRs.
- Own and optimise core KPIs, including DAU, LTV, retention, and monetisation performance.
- Communicate product vision and performance to senior leadership, ensuring cross-departmental alignment and facilitating stakeholder input on the content strategy.
- Lead cross-functional squads - including designers, engineers, QA, artists, and analysts - to deliver games and features that enhance both player experience and commercial outcomes.
- Drive GTM, Live Ops, and marketing initiatives, leveraging high-trust relationships with local market stakeholders to ensure regional relevance and optimal product-market fit.
- Define a hypothesis-driven development process, partnering with Research and Experimentation teams to validate concepts via rigorous data analysis, using multiple research methods, before committing resources.
- Translate user research, data analytics, and market trends into actionable product opportunities and strategic insights.
- Lead the Product Development Lifecycle, acting as a primary escalation point to mitigate risks and remove technical or operational blockers.
- Champion a player-centric culture while maintaining a rigorous focus on achieving overarching business objectives, including active involvement in product UAT.
- Mentor and manage other Product Managers, fostering professional growth and establishing departmental best practices.
- Manage the product backlog and author comprehensive PRDs, ensuring all development work is ruthlessly prioritised based on validated hypotheses, player value, and projected ROI.
- Perform deep-dive performance analysis using SQL (Snowflake) and BI dashboards to identify and execute on-game optimisation opportunities.
Requirements
- 5+ years of product management experience, with at least 2 years in mobile or iGaming games development.
- Visionary and strategic leader with a hands-on approach, known for ambitious thinking and natural problem-solving.
- Proven track record of leading cross-functional game studios, aligning on goals, timelines, and deliverables.
- Strong analytical mindset, with experience using tools like Tableau, Looker, Amplitude, or similar.
- Deep understanding of game mechanics, player behaviour/psychology, live ops, and engagement strategies.
- Passionate about games - you play them, understand the market, and have sharp insights on what makes a game great.
- Comfortable operating in fast-paced, agile environments.
- Proactive and curious, with strong attention to detail and a willingness to learn.
- Excellent communication skills, able to coordinate across teams and serve as a central point of contact for stakeholders.
- Bonus: Experience scaling game studios, regulatory/compliance, balancing game economies, or launching titles globally.
