VIP Account Manager
The VIP Account Manager will play a key role in driving revenue performance within Sway Gaming’s high-value player segment. This is a commercially focused position responsible for proactive account growth, upselling, cross-selling, and structured retention activity. The role operates as part of the Malta-based VIP team and contributes directly to achieving revenue and lifetime value targets set by the Head of VIP.
- Own and grow a defined portfolio of VIP players, with clear monthly revenue and activity targets.
- Actively drive deposit uplift, cross-product engagement (Casino/Sportsbook), and long-term value growth.
- Execute structured outbound engagement (calls, messaging, campaigns) to maximise player activity and retention.
- Identify commercial opportunities within the VIP segment, including high-potential accounts and reactivation cases.
- Collaborate with CRM and BI to optimise offer strategy, bonus structures, and segmentation logic.
- Ensure disciplined bonus control and ROI awareness across all VIP activity.
- Monitor competitor positioning and market trends affecting VIP player behaviour.
- Maintain full compliance with responsible gaming, AML, and regulatory standards.
- Provide regular reporting on revenue performance, churn risk, and pipeline opportunities.
- 2+ years of experience in a VIP, Sales, or High-Value Account Management role within iGaming.
- Strong commercial acumen and proven track record of meeting or exceeding revenue targets.
- Experience working with tiered VIP programs and high-value customer lifecycle management.
- Comfortable working with performance metrics such as ARPU, GGR, NGR, churn rate, and bonus efficiency.
- Strong negotiation and influencing skills.
- Data-driven mindset with the ability to interpret performance reports and act accordingly.
- Fluency in English; German language skills are considered a strong advantage.
Affiliate business working with all viable channels of online marketing since 2006. Onlinebingo.co.uk | 1CS.com

