CRM Retention Coordinator
Description
At Aristocrat, we are driven by our mission to bring happiness to life through the power of play. We are passionate about crafting world-class entertainment experiences that captivate millions of people globally. As a CRM/Retention Coordinator, you will be at the core of our marketing efforts, playing a pivotal role in driving player engagement, retention, and dedication. This is an outstanding opportunity to be part of an ambitious and innovative team that strives to deliver flawless marketing campaigns and improve the customer lifecycle experience. If you are diligent, technically proficient, and thrive in a fast-paced environment, this role is perfect for you!
Responsibilities
- Assist in the planning, coordination, and execution of digital marketing campaigns, including email, SMS, and push notifications to drive player retention and dedication engagement.
- Coordinate and complete the setup of online bonus promotions across web, app, and other communication channels.
- Assist with audience segmentation and automation setup using marketing platforms to enable personalized player journeys.
- Maintain and distribute the campaign calendar to ensure clear visibility across internal and external collaborators.
- Support the development of promotional content, such as banners, email copywriting, and various campaign materials.
- Upload and manage digital assets across platforms, ensuring alignment with campaign strategy and brand standards.
- Manage reviews and collect essential approvals to achieve delivery deadlines and adhere to compliance requirements.
- Support the development, QA, and deployment of bonus campaigns, email templates, and other marketing materials across multiple platforms.
- Monitor campaign execution, ensuring timelines, specifications, and quality benchmarks are met.
- Support ongoing testing efforts, including A/B and multivariate testing, to inform campaign optimizations.
- Assist in preparing reports on campaign performance, return on investment, and key insights to improve engagement efforts.
- Collaborate with internal teams, clients, and external vendors to align campaign planning and execution.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent training and experience.
- 2+ years of experience in CRM marketing or a similar role in a digital marketing environment.
- Proven ability to balance multiple projects simultaneously in an organized manner.
- Excellent communication and collaboration skills.
- Outstanding attention to detail with strong writing, editing, and proofreading skills.
- Comfortable working in a dynamic, rapidly evolving environment.
- Familiarity with performance tracking, A/B testing, and data reporting.
- Knowledge of email marketing guidelines and compliance requirements.
- Build and HTML/CSS experience is a plus.
- Experience working with Bloomreach Engagement is a plus.
Benefits
- This position offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching.
