Senior Marketing Executive
Description
As a member of the Betano local team, reporting to the Local Country Manager, you will be responsible for overseeing, developing, and executing tactical action plans, monitoring local marketing objectives, and contributing to the development of strategic initiatives. Operating in the fast-paced and dynamic environment of sports betting and online gaming, you will also collaborate closely with cross-functional teams to ensure alignment with overall business goals. You will act as the key link between the local teams and HQ, ensuring the smooth rollout of all relevant marketing operations.
Responsibilities
- Monitor marketing performance across multiple channels (e.g., site traffic, new visitors, registrations, conversions, CPA), ensuring alignment with market targets and KPIs derived from the overarching financial KPIs
- Develop tactical action plans and track the execution, ensuring that brand positioning, media strategies, and campaign deliverables are met according to the local market plan
- Develop and localize, in collaboration with internal teams and external creative agencies, compliant materials (TV, ATL, BTL, digital, on-site), ensuring optimal compatibility between creatives and local target group characteristics
- Monitor and report on the marketing budget, ensuring efficient allocation and identifying opportunities for optimization
- Take full ownership of the local marketing budget, including invoice processing and vendor management, ensuring maximum ROI
- Collaborate with local and central content teams to ensure high quality and consistency across all inbound and outbound communications
- Monitor, track and evaluate all marketing activities, including sponsorships, and report on KPIs across channels and campaigns (TV/ ATL, digital, on-site, affiliate marketing/network) to ensure targets are achieved or take corrective actions where needed
- Monitor and report on competition and their activities across communications, product and compliance areas
- Assess market and media research to provide insights that support the Country Manager and HQ in understanding consumer trends and competitive dynamics
- Collaborate with agencies and third-party partners (you will be the local point of contact) for the execution of the local campaigns/communications plan
- Create reports and analyses for the Country Manager, keeping them informed of key marketing metrics and campaign performance
- Ensure that all marketing activities comply with local regulations
Requirements
- Bachelor’s Degree in marketing or a relevant field
- At least 5 years of experience in a marketing role (e.g. social media), preferably within the online industry
- Native French and/or Dutch Speaker
- Strong command of the English language, both written and spoken
- Passion for sports and the online gaming industry
- Business orientation and understanding, with an entrepreneurial mindset and attitude
- Strong analytical skills and a data-driven mindset
- Creativity and motivation to design and execute new projects that ultimately drive KPIs and help achieve the defined targets
- Hands-on mentality and proactive approach, with a strong team-oriented mindset
- Strong communication skills to convey targets, actions, plans and inspire others to deliver results
- Availability for international travel and mobility is considered a plus
Benefits
- A buddy will support you with your onboarding
- Competitive pay & bonus scheme
- Developmental 360° feedback framework
- Monthly meal allowance
- Private health insurance for you & your family
- Unlimited access to Udemy & continuous training
