CRM Operations Executive
As CRM Operations Executive, you’ll play a key role in turning CRM strategy into consistent, scalable execution. Working closely with the CRM Lead, you’ll execute campaigns in XtremePush, ensuring they are built, scheduled, and delivered accurately and on time. You’ll be responsible for the operational setup within the platform, including creating and maintaining email templates, content blocks, and reusable snippets that support efficiency and consistency across campaigns. You’ll also support segmentation, automated workflow execution, and campaign QA, applying existing processes while taking the initiative to improve them over time. As you build your expertise in XtremePush, you’ll contribute to streamlining workflows, reducing manual effort, and increasing the use of automation. This role is key to evolving our current, largely manual setup into a more efficient and scalable CRM operation, enabling the team to deliver high-quality campaigns with greater speed and precision.
Your key responsibilities
- You execute CRM campaigns end-to-end in XtremePush, ensuring they are delivered accurately, on time, and to a consistently high standard.
- You create and maintain email templates, content blocks, and reusable snippets, applying best practices to improve efficiency and consistency.
- You set up and manage audience segmentation, using existing guidelines to support targeted and effective campaign delivery.
- You build and monitor automated workflows, taking the initiative to iterate on existing setups and improve scalability over time.
- You perform thorough QA on campaigns, identifying and resolving issues using established processes and escalating when needed.
- You monitor campaign performance and proactively flag issues or opportunities, using data to support continuous improvement.
- You maintain CRM systems, assets, and content libraries, ensuring they remain organised, up to date, and easy to use.
- You develop strong expertise in XtremePush and contribute to improving team processes by suggesting more efficient and automated ways of working.
We’re looking for…
- Demonstrable experience in executing CRM campaigns with a strong attention to detail.
- A highly organised and structured way of working, with the ability to manage multiple tasks and deliver reliably to deadlines.
- A proactive mindset with the confidence to take initiative, solve problems, and improve existing processes.
- Good working knowledge of CRM marketing tools or platforms (e.g. CRM systems, ESPs, or automation tools) and a willingness to build technical expertise.
- Strong communication skills, enabling you to collaborate effectively and clearly share updates, issues, or improvements.
It would be a bonus if…
- You have experience using XtremePush.
- You have worked in iGaming and/or an affiliate environment before.
Blexr Benefits
At Blexr, we believe that our employees are essential to our success! These are just some of the great benefits we offer which we align to our Company Values:
⭐️ Bonus: 10% yearly performance bonus (discretionary).
📚 Development Investment Pot – to spend on learning material to keep you up-skilling.
🤗 £/€500 Wellbeing Allowance – for anything that helps you stay healthy and balanced.
🌴 Enhanced Holiday Allowance – giving you more space to rest, reset and recharge.
🤝 Buy / Sell Leave – ability to buy or sell up to 5 days per year for those moments that matter.
🐣 Enhanced Parenthood Leave – up to 6 months of paid leave with buy-out options for all new parents.
💻 Working From Home Setup – so you're set up to do your best work comfortably and productively.
🤖 ChatGPT Business Subscription – to help you work smarter, not harder.
🏥 Private Health Insurance – opt-in for added peace of mind (eligible post probationary period).
🧠 Mental Health Support - instant, confidential access via Spill.
💚 Values Coaching (Coming soon!) – quarterly coaching conversations to help you bring our values to life.
📅 Milestone Recognition – milestone rewards at 3, 5 and 8 years with Blexr.
💰 Pension & Life Investments – to build stability and peace of mind.
Blexr is a dynamic digital media company and a leading iGaming affiliate, based in sunny Malta. We help people make the right decision for their choice of casino, sports betting and forex sites. Millions of clicks are generated on our web pages, from all over the world. But we need superstar staff to make this happen, and we want to make sure they enjoy what they do. So we offer the best talent in the industry a place where they can showcase their abilities, thrive and progress. As proven market leaders in lead generation and with an impressive growth curve, we aim to seamlessly connect the fields of user experience, web design, development, content creation and digital marketing. We do this by hiring great talent, looking after them and building teams which complement and inspire each other. So, if you have passion for what you do and believe you can have a positive impact on our team, we’d love to provide you with a rewarding career.
