Social Media Specialist (Betway Scores and BW Scores)
Description
Kick-start your career in the online gaming world and experience the very latest in technology and innovation. We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision. As the Social Media Specialist (Betway Scores and BW scores), you’ll be responsible for delivering organic and paid-for social media content for Betway Scores and BW Scores, covering strategy, planning and execution – this is very much a ‘roll your sleeves up’ hands-on role which will position Betway Scores and BW Scores as credible sports scoring apps, to help us widen our sportsbook top-of-funnel by bringing more sports fans into our branded ecosystem.
Responsibilities
- Contributing to the social media strategy for Betway Scores and BW Scores across all relevant social media platforms, leading with Instagram
- Establish centralised global Betway Scores and BW Scores social media handles for the major social media platforms, leading with Instagram
- Leading the organic social media management for Betway Scores and BW Scores across all relevant social media platforms, leading with Instagram, including crafting copy, developing image templates and planning and posting all organic content
- Supporting the paid social media efforts for Betway Scores and BW Scores across all relevant social media platforms in collaboration with paid social media specialists, leading with Instagram
- Collaborating with the global sponsorship team to leverage sponsorship properties through all relevant Betway Scores and BW Scores social media platforms, leading with Instagram
- Collaborating with the global sponsorship team to promote Betway Scores and BW Scores through global sponsorship partners’ and ambassadors’ social media platforms, leading with Instagram
- Collaborating with in-country teams to leverage their relevant local sponsorship properties in a localised/geo-targeted way through all relevant Betway Scores and BW Scores social media platforms, leading with Instagram
- Collaborating with the in-country teams to promote Betway Scores and BW Scores through their local sponsorship partners’, ambassadors and influencers’ social media platforms, leading with Instagram
Requirements
- Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively (required)
- Experience working collaboratively in cross-functional teams, with a focus on achieving shared goals (required)
- Expertise in managing multiple projects simultaneously, with a track record of delivering on time and within scope (required)
- Exceptional attention to detail, ensuring high standards of quality in all outputs (required)
- Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations (required)
- In-depth knowledge of the main social media platforms, most notably Instagram, X, Facebook and TikTok (required)
- Experience of managing a high volume of time-sensitive social media content (required)
- A passion for sport with an always-on work ethic (required)
- Previous experience in the sports marketing industry (preferred)
- Previous experience in a regulated industry, preferably gaming (preferred)
- Knowledge of the sports scoring competitor landscape (preferred)
Benefits
- Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
- Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
- Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.
- Vitality Health Care
- Unum Dental
- Life Assurance & Income Protection
- Tusker car scheme
- Cycle to Work
- Retail discounts
